All Peak Sports articles
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Case StudyPeak – A quiet champion
When the German basketball team was crowned European Champions, the logo gracing its jerseys was neither swoosh nor stripes, but a triangular shape with four letters underneath: P E A K.
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News briefs
Peak complains about Brazilian football team not wearing the brand’s uniforms on Olympic podium
After beating Spain in the Olympic final, the players of the Brazilian men’s football team went to the podium in Tokyo with their Peak official sweater tied around their waist. The players appeared in their Nike-produced shirts instead of wearing the sweater made by Peak. This was in violation of ...
