That are the most important people for the sporting goods industry – Page 39
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News briefs
K-Swiss names VP of marketing and director of e-commerce
K-Swiss, together with Palladium under the umbrella of Chinese manufacturer Xtep since 2019, has a new VP of marketing: Anna Amador brings rich industry experience from previous positions at Skechers, Adidas and Nike. ”I’m thrilled to join the team and contribute to the success of the heritage brands of K-Swiss ...
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News briefs
Julbo USA hires new sports marketing manager
Tyler Cohen is Julbo’s new sports marketing manager in the U.S. In this new position, Cohen will be responsible for managing and coordinating all aspects of trade shows and consumer events, athlete management and brand partnerships, as well as contributing to content creation to activate the brand online and at ...
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ArticleRam quits Champion’s parent to run Clarks
Shortly after HanesBrands announced that Jonathan Ram is leaving as president of global activewear on March 31 to take a position with another company and to be closer to his family, Clarks announced in turn that he would be the British company’s new CEO in April, taking the place of ...
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News briefsNew Global Category Manager for cross training at inov-8
After an eight-year absence, Chris Melton has returned to British running, hiking and fitness brand inov-8 as the new global category manager for cross training. Starting March 14, he is also responsible for the sales of footwear and apparel in Central and South America. Source: innov-8 Chris Melton ...
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News briefs
Nordica builds new North American sports marketing team
Nordica is establishing a new North American sports marketing team to serve as the foundation for optimized communications and service to the North American race, freeski and pro communities. Nordica’s Joe Cavallaro will lead the newly formed team and implement an advanced promotional strategy to support sell-in and sell-out activities. ...
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News briefsPeloton expands leadership team with new chief supply chain officer and chief people officer
Peloton announced that Andrew Rendich has joined the company as chief supply chain officer, effective March 16. Previously SVP, global head of people, Shari Eaton, has been promoted to chief people officer. Andrew Rendich Rendich, who brings 30 years of experience in supply chain, operations, customer service ...
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News briefs100% appoints new global eyewear and snow team
The sports performance brand 100% has announced the appointment of a new leadership team to support the company’s accelerated growth in eyewear. In addition, the brand launched its first collection of snow products. Gwen van Lingen has joined 100% as vice-president of global marketing and sales for the eyewear and ...
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News briefs
Adidas China with new CEO
A new CEO, highly familiar with both the market and the brand, is expected to boost Adidas’ flagging sales in China after Western sports brands recently suffered from a boycott called by state media and social media users over Western allegations of human rights abuses in Xinjiang. Adidas saw Greater ...
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News briefsAdidas appoints chief creative officer
Source: adidas Alasdhair Willis Adidas has appointed Alasdhair Willis as chief creative officer. Willis has a long association with Adidas dating back to 2005, and he is also known for his work as creative director of the British brand Hunter and as co-founder of Wallpaper magazine. He ...
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News briefsAsics to get a new CEO in late March
If the ordinary general meeting of March 25 approves, Yasuhito Hirota will be taking charge of Asics as CEO on March 29. He will be retaining his other titles – president, chief operating officer and representative director – and replacing Motoi Oyama, who is nearing his 11th year in the ...
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News briefsSNKRS may have a new boss
According to a leaked internal memo picked up by several media outlets, Lucy Rouse is to head Nike’s SNKRS business, the app through which the company’s most limited-edition and coveted newest products are sold, as VP/GM NBHD (Nike’s high-level boutique partners), SNKRS Launch and S23NYC, starting in April. Rouse would ...
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News briefsElevate Outdoor Collective hires global creative director
Elevate Outdoor Collective, formerly K2-MDV Holdings, has hired Peter Stolz as global vice president design/creative director. Stolz joins the Seattle-based group after spending the past three years at Converse as global senior creative director for men’s and women’s apparel and accessories and, before that, more than three years as deputy ...
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News briefsSuperfeet with new management hires
Source: Superfeet Cambria Schmidt Washington-based insole manufacturer Superfeet has announced a series of promotions and a new hire. In addition to hiring a new chief financial officer, Cambria Schmidt, five employees were promoted to VP level: Matt Gooch is now VP Product & Innovation, Frits Kuper VP ...
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News briefsBrooks elevates two executives
Dan Sheridan, who has worked for Brooks Running for 24 years and is well respected in the running shoe industry, has been promoted to president and chief operating officer. In a separate executive promotion at Brooks Running, Matt Dodge, who has led the brand to record growth in the EMEA ...
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News briefsGo Sport has a new GM
Hermione People & Brands (HPB) has announced the appointment of Benoît Verdier as the new general manager of Go Sport, with immediate effect. He will report to Wilhelm Hubner and Samuel Alimi, respectively the president and vice-president of HPB. Verdier has more than 15 years of experience in the retail ...
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News briefsNew sales manager for Arena Germany and Austria
Source: Arena Oliver Pfaff Italian swimwear specialist Arena has hired Oliver Pfaff as sales manager for Germany and Austria. Pfaff comes to Arena with a broad range of experience: For the last three years, he was head of key account management for the eyewear brand Marcolin; before ...
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News briefsPrecor has a new VP
Peloton has named former Microsoft veteran Betsy Webb, who joined the fitness company last summer, to head its Washington-based subsidiary Precor, part of Peloton Commercial. She replaces Rob Barker, who left the company last week after 27 years. He is reportedly focusing on his investment business and moving to Europe ...
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News briefsNew global marketing director for Völkl, Marker and Dalbello
Source: Völkl Marker Dalbello Sports Max Kalbfell Max Kalbfell, a marketing specialist with a strong background in the automotive industry, has been appointed global marketing director for Völkl Marker Dalbello Sports. In his new position, he is responsible for the global brand presence of the Marker, Dalbello ...
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News briefsSympatex strengthens footwear business with new hire
Christoph Alexander Schnell will join Sympatex in February as business development manager for the footwear segment. A trained shoe technician, he has designed formative projects at various companies, including Adidas and Puma. He was also involved in designing the first fireproof footwear for Formula 1. With his developments in the ...
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News briefsSport 2000 GmbH with new management duo
Source: Sport 2000 GmbH Dominik SOlleder On May 1, 2022, Dominik Solleder will become the new co-managing director of Sport 2000 GmbH, the Sport 2000 licensee for Germany, Switzerland and the Benelux countries, alongside Margit Gosau. Hans-Hermann Deters, in this position since 2014, will leave the company ...
