All Phygital articles

  • Nike-mobile
    News briefs

    3D display at Nike’s Paris store

    2024-06-27T06:07:00Z

    We learn from Retail Technology Innovation Hub that Nike has set up 3D holograms at its Paris store, the House of Innovation, to promote its new Air Max Dn sneaker. To handle the set-up, Nike hired Hypervsn, a specialist in 3D displays and “phygital” marketing with headquarters in the UK, ...

  • UNKAI 02_61223
    News briefs

    Puma revamps its metaverse

    2023-06-19T10:19:00Z

    Puma has established a sequel to its original metaverse. Black Station made its debut in September of last year as part of the company’s Futrograde show at New York Fashion Week. It sold NFTs (“digital collectibles”) that could be redeemed for physical sneakers. The new Black Station 2 has “two ...