Swiss running shoe and apparel brand On has announced an official partnership with Norwegian triathlete Gustav Iden. The collaboration will see the athlete and the brand working closely together to develop products designed for racing and training. Flavio Calligaris, head of athlete strategy and partnership, said: “We strongly believe in [Gustav’s] potential in both the Olympics as well as long-distance races but also in his qualified input, which will help us develop even better performance products in the future.” On Oct. 9, 2022, shortly after the announcement, Iden claimed the Ironman World Champion title in Kona, Hawaii.
