All Triathlon articles
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ArticleZoot Sports buys European distributor
US triathlon brand Zoot Sports has acquired its European distributor, Tailwind Brands, to strengthen its presence in Europe’s growing triathlon market and triple revenue over three years.
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News briefsWorld Triathlon approves two new disciplines
Fitness Racing and Swimrun will now operate under the World Triathlon umbrella.
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News briefsSupertri acquires Blenheim Palace and New Jersey State Triathlons
These events rank among the largest triathlons globally.
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News briefsIronman World Championships debuts in Oman
The partnership marks one of the biggest investments Oman has ever made into sports tourism.
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News briefsAlltricks new partner to French triathlon
The French Triathlon Federation (FFTRI) has signed a strategic partnership with Alltricks, one of France’s leading sports and cycling equipment distributors.
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News briefsProfessional Triathletes Organisation announces funding round led by SURJ
The new funding will support PTO’s next phase of growth and promote PTO’s expansion into the MENA region.
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ArticleIronman aims to increase female participation in triathlons
Ironman has released new survey results that highlight areas of opportunity for the sport of triathlon.
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News briefsIronman Group appoints new Managing Director of Oceania
Michelle Pepper takes over the role from Geoff Meyer, who has just retired.
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News briefsFirst-ever Icelandic triathlete at Paris 2024
Source: Jón Halldór Unnarsson Edda Hannesdóttir set to make history as the first triathlete from Iceland to compete at Olympic Games When Edda Hannesdóttir passes the triathlon finish line at the Olympic Games in Paris 2024, she will become the first Olympic triathlete from Iceland. A scholarship ...
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News briefsIronman names Scott DeRue new CEO
Source: Ironman Scott DeRue The Ironman Group has appointed Scott DeRue as its new Chief Executive. DeRue joins from the gym chain Equinox, where he served as President and led a global lifestyle brand and a health & wellness business that included 107 fitness clubs. He succeeds ...
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News briefsX-Bionic and Challenge Family collaborate
Source: X-Bionic The Challenge Family triathlon event series, which has been running for over 20 years, and X-Bionic have announced a four-year partnership that will see the performance sportswear supplier become the official equipment partner of the series. Challenge Family is one of the world’s most important ...
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ArticleMVC Group acquires 70% of Zoot
MVC, the Italian group behind the cycling and outdoor brands Sportful, Castelli and Karpos, has acquired 70 percent of the U.S.-based triathlon specialist Zoot. Zoot was founded in 1983 in Kona, Hawaii, and has been headquartered in San Diego, California, since 2003, with a factory in the Philippines. It is ...
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News briefsIronman and L’Equipe Group form new partnership in France
Ironman and L’Equipe Group have announced a new broadcast partnership that will see L’Equipe provide live coverage in France for 12 Ironman races in 2023. These will include both the men’s and women’s editions of the VinFast Ironman World Championship triathlon in Nice, France – the first time since the ...
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News briefsIronman broadens inclusivity with new divisions
Ironman has announced its updated 2023 global competition rules for the Ironman and Ironman 70.3 Triathlon Series, which will include new and modified athlete divisions focused on broadening inclusivity. The PC Open/Exhibition division has been expanded to include athletes with an intellectual disability, creating the Physically Challenged/Intellectual Disability (PC/ID) Open ...
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News briefsVolare announces new international sales executive and expansion
Australian brand Volare Sports has appointed Andrew Pirie as European sales and international business development manager. Pirie will be based in the U.K. Alongside this appointment, the company has announced international expansion into the U.K., EU and Asia. Volare designs triathlon wetsuits, swim skins, clothing and accessories for performance athletes ...
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News briefsOn announces partnership with triathlon champion Gustav Iden
Source: On Gustav Iden Swiss running shoe and apparel brand On has announced an official partnership with Norwegian triathlete Gustav Iden. The collaboration will see the athlete and the brand working closely together to develop products designed for racing and training. Flavio Calligaris, head of athlete strategy ...
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News briefs
Pressio partners with Professional Triathletes Organisation
The Professional Triathletes Organisation (PTO) has announced a new partnership with Pressio. The sustainable performance sportswear brand will deliver a brand new range of sustainable merchandise for the organization. Pressio, which defines itself as “the most sustainable sportswear company in existence,” was founded in 2021 by Jamie Hunt and Andy ...
