Swiss running brand On has launched its first-ever footwear collection for kids and pre-teens. Inspired by the brand’s best-selling performance shoes, the new Cloud Play and Cloud Sky feature various biometric-informed features, including a combined velcro and lace closure system and a fortified toe cap for durability.
Gérald Marolf, head of product, explains: “We adapted our Swiss-engineered performance footwear, built first and foremost to sustain top-quality comfort, to create shoes that also would provide young movers the ability to endure those occasional growth spurts.”
The Cloud Play for kids and Cloud Sky for teens launch globally on March 2, 2023, and are available at On’s retail partners and online.
