Pentland goes direct for Speedo in Germany

Speedo Logo

Swimwear brand Speedo, part of Pentland Brands, which also owns the Berghaus, Canterbury of New Zealand, Endura, Ellesse, SeaVees and Mitre brands, has announced that it will return to a direct-to-retail business model in Germany. As one of the largest markets for swimwear in Europe – worth €486 million in ...

if you are already a subscriber of SGI Europe.

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Or continue reading this article by registering now. For team or company-wide subscriptions and enquiries see our corporate membership page.