Pentland goes direct for Speedo in Germany

Speedo Logo

Swimwear brand Speedo, part of Pentland Brands, which also owns the Berghaus, Canterbury of New Zealand, Endura, Ellesse, SeaVees and Mitre brands, has announced that it will return to a direct-to-retail business model in Germany. As one of the largest markets for swimwear in Europe – worth €486 million in ...

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