As Tradesport reports, Tennis-Point has opened a large physical flagship store in Madrid, not far from the Bernabeu football stadium, as part of its multi-channel proposition. At about 1,200 square meters, it is twice the size of the store in Barcelona proper – the Catalonian city’s largest racquet and paddle shop – but it follows much the same plan. On the one hand, items are divided up by category: apparel, shoes, racquets & paddles, etc. On the other, there are various shop-in-shops, rented out to brands but operating under store management. The overall retail philosophy breaks down into three parts: a broad selection of top brands, specialized assortments and a guarantee of the lowest prices. The store caps off an expansion plan that began a year and a half ago with the opening of the banner’s first store, in the city of Mataró (Barcelona province). In addition to the stores, this subsidiary of Signa Sports United has inaugurated an online platform called padel-point.es, perhaps soon to be followed by physical stores specializing in pádel. Meanwhile, more tennis stores – probably in Valencia and Málaga – are in the works.

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