Cyber Monday delivered strong results for sporting goods, with sales up 6 percent year-over-year as consumers snapped up discounted activewear, athleisure and fitness accessories.
Cyber Monday 2025 was a record-breaking day for US e-commerce, and sporting goods were among the standout categories. According to Adobe Analytics, sales of sporting goods grew 6% year-over-year, supported by aggressive promotions and heightened interest in fitness and outdoor activities.
Deep discounts drive sporting goods demand
Discounts on sporting goods peaked at 17 percent off listed prices, making it one of the most competitive categories alongside electronics and apparel. Popular items included activewear, athleisure, fitness trackers, and massage guns, reflecting consumer demand for performance gear and wellness products.
Sporting goods contribute to record-breaking Cyber Week
Cyber Monday overall generated $14.25 billion (€13.5bn) in online spending, up 7.1 percent from last year, with sporting goods contributing significantly to the surge. The five-day Cyber Week period (Thanksgiving through Cyber Monday) reached $44.2 billion (€41.8bn), underscoring the strength of early and sustained holiday deals.
Extended discount window supports continued sales momentum
Adobe expects discounts to remain attractive through the first week of December, with sporting goods still averaging 15 percent off, giving consumers additional opportunities to stock up on gear for winter sports and fitness goals.
