All Richard Dickson articles
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ArticleThe Gap ‘increasingly confident’ in Athleta’s trajectory
Third quarter net sales at Athleta rose by 4 percent year-over-year to $290 million as comparable sales increased by 5 percent for the period ended Nov. 2. As expected by parent Gap Inc., the segment’s return to positive comparable sales was attributed to new products and marketing resonating with customers. ...
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News briefsAthleta continues broadening customer base as Q2 sales dip slightly
Gap Inc. anticipates Athleta’s sales rebound in H2, despite a slight Q2 decline, with improving margins and successful marketing campaigns fueling growth.
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ArticleAthleta delivers for Gap Inc. in Q1
Gap Inc.’s CEO Richard Dickson told analysts that its Athleta specialty retail chain has “significant growth potential and a clear and distinct brand positioning rooted in the Power of She.” The latter is being accelerated by a rising global interest in women’s sports and female athletes and Athleta’s decision to ...
