All Russia articles
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ArticleSprandi poised for comeback in Russia
Sprandi, a once iconic brand in the Russian market, can reportedly resume sales in the country after almost two decades of absence. At the end of 2023, a local wholesale supplier, A Sport, obtained several certificates of conformity from a Russian technical regulator, allowing it to sell sporting shoes under ...
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ArticleRussia’s Sportmaster posts a 2023 revenue hike
Russian sporting goods behemoth Sportmaster solidified its position as the country’s largest fashion retailer in 2023, thanks to a 14 percent hike in revenue to 160 billion rubles last year. Sportmaster generated nearly 70 percent more revenue than Kari and twice as much as Gloria Jeans; the companies ranked second ...
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ArticleLamoda Sport and DeSport gear up development strategies
Over the last few years, new sporting goods chains such as Lamoda Sport and DeSport have emerged in Russia, replacing Western suppliers and constantly opening new doors. Lamoda Sport, an offline subsidiary of a prominent Russian marketplace Lamoda, has recently launched a new store in Rostov, a big city in ...
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ArticleCompetition on marketplaces is becoming increasingly difficult: Russian retailers
Some Russian sporting goods suppliers are considering moving away from working with marketplaces, citing fierce competition, rising fees and risk of losing identity. Alpindustria, a prominent brand of outdoor goods, faces a dilemma regarding whether to sell its goods through marketplaces, Vitaly Kalaida, Deputy Head of the Alpindustria commercial department, ...
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ArticleA new player emerges in the Russian sporting goods market
Stadion, a company recently registered to sell sporting goods and athletic apparel in Russia, targets to start opening its first brick-and-mortar stores in 2024. Analysts believe that the declared plans mean that the Russian market is still in the transition phase. At the end of 2023, the Russian state ...
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C-Suite InterviewInterview with Kant’s VP: “The holy place is never empty”
An interview with Maxim Vinogradov, VP of Russia’s retailer Kant.
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News briefsLamoda kicks off offline retail chain
Lamoda, a prominent Russian e-commerce retailer, has started opening its first brick-and-mortar stores as part of a project to build an offline retail chain in the country. The first two stores have been put into operation in Moscow and Mitishi, a town in the Moscow Oblast. The third store is ...
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ArticleRussia faces 50% increase in prices for European sporting goods
In the foreseeable future, the price of European sporting goods can jump by 50 percent, owing to expensive logistics and other difficulties associated with returning foreign brands to the shelves, Marina Malakhatko, head of the retail department of Core.XP, a Moscow-based real estate firm, told local state news outlet Tass. ...
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News briefsDecathlon reportedly continued to sell in Russia, denies allegations
According to investigative media site Disclose, French sporting goods retailer Decathlon has secretly continued to sell clothes in Russia despite its official announcement on March 29, 2022, that it was ending its activities in the country due to the war in Ukraine. In October of this year, Decathlon sold its ...
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ArticleIOC rules on Russian and Belarusian athletes
The Executive Board of the International Olympic Committee (IOC) has decided to allow athletes with a Russian or Belarusian passport to compete in the 2024 Olympic Games in Paris as Individual Neutral Athletes (AINs). AINS must qualify for the games through the mechanisms set up and maintained by International Federations ...
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News briefsRussian major marketplace kicks off sporting goods project
Source: megamarket.ru Konda footwear Megamarket, a marketplace developed by Russia’s biggest state bank Sberbank (formerly communicated as SberMegaMarket), has launched its sporting goods brand Konda. So far, it includes only five shoes for running, but the company promises to gradually expand the offered range. By the end ...
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ArticleRussia’s Sportmaster tests a new store format
The largest Russian sporting goods retailer, Sportmaster, plans to launch 250 stores in a mini format in towns with a population of up to 50,000 people. All mini-stores will be established exclusively under franchise agreements, as the company prefers not to waste resources on expansion into Russian provinces. The first ...
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News briefsSports Minister: Russian market’s dependence on imported athletic apparel is nearly absolute
Russian dependence on imported athletic apparel and sports nutrition remains close to 90 percent, Oleg Matsisin, the Russian Sports Minister, said during a meeting with Russian President Putin. Russian analogs of athletic apparel good enough for high-level performances are available in limited quantities. There is only a limited range of ...
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ArticleFormer Decathlon stores to re-open doors in Russia
Former Decathlon stores are scheduled to be re-launched in Russia from December 2023 under the brand name Desport, Russian state news outlet Tass reported, citing sources close to ARM, the new owner of the retail chain. The product range will be formed gradually and include ARM brands, as well as ...
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ArticleMajor Russian marketplace unveils ambitious plans for sporting goods retail development
Major Russian marketplace Lamoda plans to invest 30 billion rubles (€300m) over the next three years to open 300 brick-and-mortar stores in the country, partly taking over a former Adidas branch. The first 50 stores are expected to be operational by the end of 2023, a source close to the ...
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News briefsSportmaster launches Russia’s first sporting goods marketplace
Russia’s largest sporting goods retailer, Sportmaster, has rolled out the country’s first marketplace focused exclusively on the sale of sporting and outdoor goods. The service was launched on Sportmaster’s website in the form of a separate page. The marketplace does not yet have a standalone name, and so far only ...
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ArticleRussian sporting brand Putin Team Russia unveils expansion plans
Putin Team Russia, a major Russian sporting goods company, is negotiating to open its first stores in foreign markets, Dmitry Shiskin, the company’s owner, disclosed. The company plans to start with flagship stores in China, India, the United Arab Emirates and the countries of the CIS region. The brand is ...
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ArticleRussia confirms plans for BRICS Games in 2024
The Russian President has confirmed the organization of the BRICS Games in 2024. BRICS is a political alliance comprising Brazil, Russia, India, China and South Africa. The BRICS Games is an annual multi-sport event organized by the countries of the alliance. The event is usually organized by the country that ...
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ArticleCrisis shapes Russian sporting goods retail
Russian sporting goods retail underwent tectonic changes as several of the world’s leading brands pulled out from the country, and numerous businesses struggled to fill the gap, a marketing study conducted by the Moscow-based consultancy Retailer showed. Adidas, Nike, Reebok and Decathlon’s departure from Russia triggered a 40 percent slump ...
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ArticleRussian sporting goods retailers Lestate and Sportmaster launch private label lines
Russian sporting goods company Lestate has submitted an application to the state patent agency Rospatent to register its own brand Rank. At the same time, the Russian largest sporting goods retailer rolled out plans to register the third line of sporting goods under the Athlex brand. Goods under the Rank ...
