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ArticleIs this really new storytelling for Under Armour?
A visually appealing ambassador spot raises the question of what storytelling means at Under Armour now.
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AnalysisAsian brands build global rosters, one deal at a time
From Curry to Jokic, Irving, Navarro and Raducanu, Anta, Li-Ning, 361, Uniqlo and Asics build rosters on three continents.
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ArticleDick’s content studio joins WNBA documentary boom
Nike, the WNBPA and now Under Armour have all backed athlete documentaries – Dick’s owned-media strategy follows the same logic.
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ArticleMAP Active Buys Sports Direct Malaysia
With the rupiah under pressure and domestic retail sluggish, MAP Active’s Malaysia buy reads as earnings diversification.
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News briefsCurry Brand unveils new logo with Li-Ning
A month after ditching Under Armour, Curry’s brand folds Li-Ning into its own mark.
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News briefsUnder Armour names Feng Chen Wang as creative partner
Could Feng Chen Wang partnership bring cultural credibility and Chinese heritage to Under Armour’s Rebel Daughter initiative?
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 19+20
PUMA’s HYROX bet starts paying dividends. China is next | Still retreating from basketball, Under Armour loses WNBA footwear status | Macron debuts sound logo for its brand identity | Meet the challenger: Joma, the brand that never chased fashion | Kelme: meet the challenger brand on Bosnia and Herzegovina’s World Cup shirt | After LIV Golf: what Saudi Arabia’s retreat means for sports and sporting goods | UK Advertising Standards Authority bans adidas ads over recycled claims | France anti-fast-fashion law 2026: Decathlon exempt, Shein fined | Salomon’s 2025 Impact Report: when growth outpaces sustainability | One Goal. Move the World: WFSGI turns World Cup into a youth participation policy drive | Peter Whitcomb, Tersus Solutions: recommerce works on economics, not mandates | Accent Group board rejects Frasers’ takeover offer | Nike picks a Pfizer veteran to run its finances | Decathlon Seed extends ownership model to 100,000-plus workforce | AI makes expertise free. What does the sporting goods industry sell now? | From sponsorship to demand engine: How adidas and Decathlon are activating events differently
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ArticleUnder Armour loses WNBA footwear supplier status
Under Armour loses WNBA authorized supplier status for 2026, leaving players to tape over logos or compete in unbranded shoes.
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ArticleWFSGI turns the World Cup into a youth participation drive
Ten brands, two panels, five principles, and one question rarely posed: what do sporting events actually leave behind for young people?
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OpinionFrance’s fast-fashion law isn’t about fast fashion
France shields Decathlon and Intersport while fining Shein, leaving the recycling system it was meant to fix no closer to solved.
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