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ArticleUS survey maps the new brand heat race
L.E.K.’s 2026 Brand Heat Index maps where HOKA, On, Arc’teryx and Salomon are gaining on legacy leaders.
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ArticleDunlop Sports Americas hires retail marketing chief
Kyle Freeman joins DSA to sharpen retail strategy across Srixon, Cleveland Golf and XXIO — bringing 20-plus years from Nike Golf, Under Armour and TaylorMade.
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ArticleHYROX becomes a brand battlefield
Puma’s CEO calls HYROX a “lighthouse” partnership while Adidas launches its own hybrid race shoe. The battle for fitness racing’s commercial core is on.
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ArticleStrategic reset costs Puma millions in full-year results
German sportswear group posts a €643.6 million loss in its 2025 full-year results as its strategic reset weighs on sales and margins. Currency-adjusted revenue fell 8.1 percent to €7.30 billion, pushing the EBIT margin to -4.9 percent.
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ArticleSportswear stocks surge then slump in tariff whiplash
Nike closes lower on the day the Supreme Court won the tariff argument. The sector’s reaction tells a bigger story about what comes next.
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ArticleNew AI index tracks sporting goods brand visibility
Parcel Perform’s AI Visibility Index tracks how AI shopping assistants rank and recommend sportswear and sporting goods brands when consumers ask what, how and where to buy.
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ArticleNBA star Klay Thompson signs lifetime ANTA deal
Mavericks guard becomes seventh NBA player with lifetime deal as Chinese brand opens Beverly Hills flagship, leveraging 12,000 Asia stores network.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 5+6
Asics acquires US race platforms through its subsidiary Race Roster | Largest sports-buyout fund yet closes at $1.2bn | Peloton cuts 11% of workforce as fitness sector contraction continues | Zalando and retail partners launch unified HREDD reporting tools | Mizuno achieves record nine-month sales as workwear, football and running drive growth | Under Armour reports 5% sales drop as North America offsets EMEA | Brooks Running accelerates China growth with 245% jump as global sales rise 16% in 2025 | Columbia Sportswear delivers modest growth, still struggles in US | Empowering athlete storytelling for a new generation of Olympians and Paralympians | Startups to watch in 2026: How LifeLabs is democratizing smart fabrics via the golf course | Brooks Running appoints Claire Wood as VP, Footwear Product Strategy | Puma creates separate business unit for training category | Canada Goose appoints Patrick Bourke as president of North America
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ArticleNike entrusts its Indian e-commerce to Nykaa
The sportswear giant hands over digital operations to the Indian omnichannel retailer to speed up delivery and returns.
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ArticleUA and Dick’s contribute to boom in girls’ flag football
The sportswear brand teams with Dick’s Foundation to fund equipment, coaching and expansion of the growing sport.
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