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ArticleAdidas, Nike, UA get floors to themselves at El Corte Inglés, Puerta del Sol
Spanish retailer dedicates entire building to sportswear, with major brands getting dedicated floors and expanded sneaker selection.
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ArticleWhat will the Chef’s next choice be?
Stephen Curry is speed-dating the footwear industry as he searches for Under Armour’s successor. His latest warm-up choice: On running shoes.
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ArticleUnder Armour shuffles Top Leadership for 2026
Under Armour appoints Kara Trent as Chief Merchandising Officer and Adam Peake as President of Americas to drive brand transformation.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 1+2
Analysis: 2025 sporting goods stocks drop 14% in worst year since 2022 | The activist reckoning: shareholder pressure reshaped sporting goods in 2025 | Anta Sports reportedly offers for Pinault family’s 29% Puma stake | Fairfax Financial acquires 22% stake in Under Armour | Japan trader Marubeni acquires Gola owner Jacobson Group to scale lifestyle platform | JD Sports enables direct purchases through AI platforms in US market | Google launches Universal Commerce Protocol for agentic AI shopping | Puma appoints Anne Putz as Senior Director of Corporate Communications | Puma appoints Nadia Kokni as Vice President Global Brand Marketing | Alo taps ex-Dior executive to lead global push | Canada Goose appoints Daniel Binder to lead Asia-Pacific expansion | New Balance appoints former Frasers Group exec as EMEA sales VP | Campaign spotlight | ‘Can’t return it, won’t quit it’: Decathlon flips retail logic to fight fitness failure | ASICS launches ‘Move Your Body, Move Your Mind’ campaign with reimagined ‘Good Vibrations’
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AnalysisQ3 2025 Scorecard: Sporting goods winners & losers
SGIE Q3 2025 scorecard: 47 sporting goods companies tracked by sales and profits reveal uneven growth, with smaller firms outpacing larger competitors.
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ArticleFairfax takes 22% stake in Under Armour
Toronto-based investment firm Fairfax Financial Holdings has disclosed a 22 percent stake in Under Armour, totaling approximately 42 million shares.
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ArticleStarCruises teams up with Under Armour
StarCruises and Under Armour launch Fitness at Sea, a four-night active-lifestyle cruise from Port Klang to Phuket and Singapore in January 2026.
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AnalysisActivist investors reshaped sporting goods in 2025
Record activism in 2025 forced leadership changes at Lululemon, Nike, YETI and Under Armour as sophisticated funds exploited post-pandemic valuation gaps.
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ArticleDeep dive: Vietnam’s $134bn US surplus driven by sports
Vietnam’s footwear and apparel exports surge despite Trump tariffs, posting $134bn US trade surplus as Nike, Adidas concentrate production there.
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ArticleHainan´s Sanya Mall celebrates fifth anniversary
Hainan Tourism Investment Duty Free’s flagship Sanya Mall marked its fifth anniversary with new brand openings including Under Armour Outdoor’s first Hainan location.
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