Stephen Curry unveils Curry Brand’s new Li-Ning logo

Stephen Curry has unveiled the first visible product of his new partnership with Li-Ning: a redesigned Curry Brand logo that fuses his existing “Splash” mark with Li-Ning’s own graphic identity. The reveal, on July 1, 2026, comes almost exactly one month after the two sides announced a 10-year, reported $400 million partnership, marking the first tangible signal of how the brand will look under its new Li-Ning partnership.

The design keeps Curry’s original logo largely intact, adding Li-Ning’s two-pronged mark to the top of the Splash emblem, positioned so it reads almost like an apostrophe worked into the design. The redesign keeps Curry Brand’s established font and circular motif while working in visual touches that echo Li-Ning, an update the brand frames as necessary for the two identities to function as one as the venture expands beyond basketball.

Curry Brand’s original logo, owned by Curry’s SC30 company, had been in use on Under Armour product since its 2020 introduction, where it combined his signature three-point release with his initials and a halo motif nodding to his faith. The switch to Li-Ning required a visible marker of the transition without abandoning the brand equity Curry built over six years.

No timeline has been set for the first Curry Brand signature sneaker under Li-Ning, though the company has signalled plans for both lifestyle wear and a signature golf line. More Curry Brand products under Li-Ning are expected to emerge ahead of the 2026–27 NBA season. Curry previously tested Li-Ning footwear during his sneaker free agency period before announcing the deal.

“This is the partnership of a lifetime,” Curry said when the deal was first announced in early June, citing access to Li-Ning’s product development, retail and global infrastructure while continuing to build Curry Brand as an athlete-empowered label.