All Serena Ventures articles
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News briefsSerena Williams’ venture fund invests seven-figure sum in U.K. sports tech platform
OpenSponsorship, a sports marketing startup founded in New York in 2015 by British entrepreneur Ishveen Jolly, has secured a seven-figure investment from Serena Ventures to support the company’s expansion into the UK. Ishveen, who was then a sports agent, started OpenSponsorship as an alternative way for athletes to access brands ...
