All Snap articles
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ArticleSnap and Amazon Fashion collaborate on seamless AR shopping experience, starting with eyewear
Source: www.snapchat.com Venice, California-based U.S. technology and social media company Snap and Amazon Fashion are collaborating to bring new Virtual Try-On (VTO) experiences to Snapchat users and extend augmented reality (AR) to both brands and customers. The new Snapchat try-on lenses include thousands of Amazon Fashion’s Virtual ...
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News briefsJD Sports’ storefront in Oxford Street becomes an AR arcade game
JD Sports has transformed the facia of its flagship store in London’s Oxford Street into a free interactive claw grabber game using augmented reality (AR). The sporting goods retailer has launched the experience in partnership with Snap Inc., the tech company behind Snapchat. In order to play, shoppers scan the ...
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News briefsSnapchat and H&M release a digital fashion collection
Technology company Snap, owner of the visual messaging service Snapchat, is partnering with fashion retailer H&M to launch a digital collection powered by the Snap Camera. From Dec. 5, 2022, users have access to three augmented reality Try-On Lenses, available via H&M’s mobile app and on Snapchat. The lenses ...
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News briefs
Snap pays $124.4 million for Fit Analytics
Snap said it has paid $124.4 million for its takeover in March of Fit Analytics, a German sizing technology company that powers solutions for retailers and brands, The American social media company gave the information in a 10-Q form filed with the U.S. Securities and Exchange Commission. Snap added ...
