All SNKRS articles
-
News briefsNike’s virtual shoe goes real-life
Nike’s digital member platform .SWOOSH is launching its first-ever real sneaker, designed exclusively for its members: The Air Force 1 Low TINAJ (“this is not a jpg”). According to the .SWOOSH blog, customers must have uncovered one or more OF1 boxes by Oct. 16 to enjoy exclusive access to the ...
-
Case StudyHow Nike is creating the “Digitally Connected Marketplace” of the future
Nike harassed e-commerce during the pandemic like never before. Now it is integrating digital and physical shopping outlets to create new consumer experiences.
-
News briefsNew Nike Style retail concept debuts in Seoul
Nike Style, Nike’s newest retail experience, is opening in Seoul on July 15. The new retail concept – part retail and part creative studio – is meant to epitomize “a remixed expression of sports retail culture that blurs the line between physical and digital,” said the brand. The store is ...
-
News briefs
Adidas sues Nike over technology infringements
After Nike last sued Adidas in December 2021 over its Flyknit knitted upper technology, claiming that a total of 49 Adidas shoe models infringed its technology, the German sporting goods company is now accusing the American company in federal court in Texas of “knowingly and intentionally” infringing nine patents related ...
-
News briefsSNKRS may have a new boss
According to a leaked internal memo picked up by several media outlets, Lucy Rouse is to head Nike’s SNKRS business, the app through which the company’s most limited-edition and coveted newest products are sold, as VP/GM NBHD (Nike’s high-level boutique partners), SNKRS Launch and S23NYC, starting in April. Rouse would ...
