Nike’s digital member platform .SWOOSH is launching its first-ever real sneaker, designed exclusively for its members: The Air Force 1 Low TINAJ (“this is not a jpg”). According to the .SWOOSH blog, customers must have uncovered one or more OF1 boxes by Oct. 16 to enjoy exclusive access to the TINAJ. Those who have not yet uncovered but wish to do so can visit the .SWOOSH profile page and navigate to an unopened OF1 box. Once qualified for exclusive access, one will receive a push notification via the SNKRS app and an email. The Air Force 1 Low TINAJ is limited, retails for $120 and can only be purchased through the SNKRS app.

 

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