All Sport Marke Medien articles
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ArticleSport Marke Medien with exclusive discount code for SGI Europe subscribers
Sport Marke Medien returns to Munich on Dec. 1–2 during ISPO with a new AI focus and strong brand activations.
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ArticleISPO Munich 2024 – a wrap-up
With many exhibitors and visitors turning their backs on trade fairs, we wondered: What role would Europe’s most important sports industry trade fair play in its 2024 edition? This is SGI Europe´s contributors wrap-up of ISPO Munich 2024.
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ArticlePuma CEO and others discuss new brand positioning in sports
Sport Marke Medien, a conference during ISPO 2024, brings together representatives from Puma, Bundesliga, FC Bayern, Cupra, Lidl and more, to discuss new ways to position brands in sports. And it’s free to attend.
