All Ssense articles
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News briefsAdidas and Yohji Yamamoto celebrate 20 years of their partnership in Paris
Adidas is celebrating the 20th anniversary of its partnership with Japanese fashion designer Yohji Yamamoto with a pop-up retail and exhibition space in Paris. The sports brand and Yamamoto came together two decades ago for Y-3, a label that combines sportswear with the designer’s lens. At the Parisian pop-up, hosted ...
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Case StudyHow Ralph Lauren transformed into a data-driven organization reviving brand relevance and driving sales
The historic American apparel brand’s sales revenue has been in decline. But by using data to understand customers better, it has carved out a brighter future.
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Case StudySsense: How relentless focus on target market lead to strong sales growth
The Canadian online fashion retailer adopted an alternative approach to its competitors, staying true to its traditional consumer base rather than diluting its offering.
