Adidas is celebrating the 20th anniversary of its partnership with Japanese fashion designer Yohji Yamamoto with a pop-up retail and exhibition space in Paris. The sports brand and Yamamoto came together two decades ago for Y-3, a label that combines sportswear with the designer’s lens. At the Parisian pop-up, hosted by Ssense at 42 rue Sévigné until March 5, visitors can try on and purchase pieces from the inaugural Y-3 Atelier line. While visiting, they can also explore a gallery exhibition featuring works by Japanese photographer Daido Moriyama.
Photo: Adidas Y-3 Spring/Summer 2023 collection
