All Stichd articles

News briefs

Stichd becomes merchandise partner of Aston Martin’s F1 team

2023-06-08T05:43:00Z

Puma’s subsidiary Stichd, a licensed fan apparel, legwear, bodywear and swimwear company that will exclusively operate Formula 1 fan stores at race weekends as part of the latest deal between Puma and the racing series, has now also signed a long-term agreement with the Aston Martin Aramco Cognizant Formula One ...

News briefs

Puma signs contract with Formula 1

2023-05-05T05:23:00Z

Puma will be the official supplier of Formula 1 (F1), giving it the right to produce apparel, footwear and accessories bearing the F1 logo. The German sports brand will also equip F1 personnel at the race tracks and produce Formula 1 fan apparel. The contract signed between Puma and Formula ...