Puma’s subsidiary Stichd, a licensed fan apparel, legwear, bodywear and swimwear company that will exclusively operate Formula 1 fan stores at race weekends as part of the latest deal between Puma and the racing series, has now also signed a long-term agreement with the Aston Martin Aramco Cognizant Formula One Team (AMF1 Team). The agreement grants Stichd exclusive rights to design, produce and distribute the group’s fan merchandise from 2024. The first products from Stichd’s new partnership with AMF1 will be available at the start of the 2024 FIA Formula One World Championship.
