All Study articles
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ArticleFrom signal to substance: The new rules of consumer trust
German consumers demand proof over promises. Fredrik Ekström shows why brands must move from slogans to substance to earn trust.
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ArticleGolf, walking and Nordic walking may enhance cognitive function in older adults
A recent study published in BMJ Open Sport & Exercise Medicine found out that playing a single 18-hole round of golf or completing 6 km of either Nordic walking or regular walking may significantly improve immediate cognitive function in older individuals. An international team of researchers from the University of ...
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ArticleNew study quantifies snow supply risk in European ski resorts due to climate change
The mountain snow cover is decreasing due to global warming at a rate that varies based on elevation and geographical location. A new study published in Nature Climate Change on Aug. 23 has quantified the snow supply risk to ski tourism throughout Europe that derives from climate change. Without snowmaking, ...
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ArticleUK study highlights the advantages in sponsoring women’s sports
A new study from the Women’s Sport Trust has highlighted the positive outcomes for brands if they invest in women’s sports. Founded in 2012, the Women’s Sport Trust is a UK-based charity that works to raise the visibility and increase the impact of women’s sports. According to its new study, ...
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News briefsNew microfiber pollution report released by U.S. federal institution
Mandated by the U.S. Congress, the Interagency Marine Debris Coordinating Committee (IMDCC) has delivered a new report on microfiber pollution. Besides a clearer definition of microfibers, the report features an assessment of the sources, prevalence and causes of microfiber pollution and gives recommends a standardized method with which to measure ...
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ArticleMcKinsey study on textile waste recycling sees economic potential, points out bottlenecks
In a new online study, consulting firm McKinsey looked at the current state of textile recycling in Europe – and sees the potential to achieve a significant amount of fiber-to-fiber recycling in Europe by 2030. There are several hurdles to overcome along the way, including textile collection, sorting and pre-processing, ...
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News briefs
YouGov survey examines sports fans’ attitudes in 51 countries
A new, free whitepaper released by market researching company YouGov titled “uncovering the socially responsible sports fan” has been conducted in 51 countries around the world to learn more about the social and environmental attitudes of sports aficionados. In the report, YouGov Sport aims to help understand the impact of ...
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News briefsAsics researches impact of physical exercise on mental state
In the ongoing Asics’ Uplifting Minds study, research conducted over a period of eight months and with thousands of participants so far, the brand has found a significant impact of physical inactivity on the participants’ minds. Part of the study was the ”Mind Race”, an experiment for which regular exercisers ...
