All The NPD Group articles
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News briefsNPD and IRI unveil rebranding
IRI and NPD have unveiled a new combined company name and brand identity following their merger, which was announced in April 2022. The complex consumer behavior advisor will now be known as Circana (pronounced “Sir-kah-na”). Circana tracks millions of products spanning 2,000+ categories across 500,000+ stores in 20 countries, with ...
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News briefsLongtime industry consultant starts own firm
Source: Matt Powell Matt Powell U.S.-based sporting goods and retail industry consultant Matt Powell, who has been serving as a senior industry advisor at The NPD Group, is launching his own consulting and advisory service firm focused on merchandising, marketing and retail called Spurwink River. In October ...
