The price of GoPro shares briefly increased earlier this month after an influential U.S. analyst described it as an interesting potential acquisition target for Apple. Dan Ives from FBR & Co reportedly wrote that action cameras were uniquely positioned at the intersection of Apple's smartphone, wearables and multimedia offerings. He added that GoPro could open the door to categories in which Apple's competitors are investing heavily, such as drones and virtual reality devices, and that there would be value in GoPro being integrated with Apple's multimedia platforms. GoPro recently announced the release of an Apple Watch app, allowing users to control GoPro cameras with in-built Wifi from an Apple Watch. Go Pro's shares have shrunk by more than 80 percent since their high in October 2014 and by nearly 75 percent since another peak in August, as sales of its latest action cameras were lower than expected. The shares fell below GoPro's IPO price of $24 in November and at the time of writing their price is on the slide again, reaching just over $16. Go Pro's chief executive, Nick Woodman, denied suggestions of a tie-up with Apple in September, and the current share price probably doesn't make the timing very compelling for a sale on GoPro's side.

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