Value Chain - Brands – Page 4
-
News briefsAdidas Originals produces first wearable NFTs
On Nov. 16 Adidas Originals released its first capsule of blockchain-based virtual wearables – what it will henceforth call Virtual Gear – in the form of NFTs. All 16 of the collection’s items are, according to the brand, “designed to be worn by virtual avatars,” “accessible through a PFP dressing ...
-
News briefsAuthentic Brands Group reveal new corporate logo
The U.S.-based Authentic Brands Group – owner of over 40 brands, such as Reebok (acquired earlier this year), Nautica, Spyder, Eddie Bauer and Volcom – has introduced a new corporate logo and redesigned its company narrative. A wrap-up of the group’s public appearance and company strategies can be found online ...
-
News briefsRip Curl appoints new wholesale manager for Europe
Rip Curl has promoted Pablo Gutiérrez to wholesale manager for Europe. Gutierrez has been with Rip Curl for nearly 30 years, first as a professional surfer and then in such posts as sales rep, country manager for Spain and country manager for Iberia. Iñigo Iraola, another former professional surfer for ...
-
News briefsArena launches racing suit made with recycled fabrics, approved by FINA
Arena has announced the launch of the Powerskin ST NEXT, a competitive swimsuit made from recycled fabrics. The suit’s exclusive design, inspired by the ocean, is meant to celebrate and promote sustainability. The ST NEXT is said to be lighter, faster and greener than its predecessor, the Powerskin ST 2.0. ...
-
News briefsAdidas appoints new head of retail
Adidas has announced via LinkedIn that the appointment of Andrea Dorigo as senior vice president of global retail will go into effect on Jan. 1, 2023. Dorigo is currently Estée Lauder’s global retail and commercial director for North America. Prior to joining Estée Lauder in 2018, he was the CEO ...
-
News briefsMunich eyes another record in annual sales
For the first half of 2022 Munich enjoyed a year-on-year rise of 30.6 percent in revenues, from €24.64 to €32.18 million, according to CMDsport. The Spanish sportswear brand appears to be on track to break its record for annual sales, set last year at €52 million. Fashion is catching up ...
-
ArticleNike to launch new digital member platform called .Swoosh
Nike has developed a blockchain-based platform to serve as a “home” for all of its virtual creations – that is, “interactive digital objects such as virtual shoes or jerseys” for wearing “in digital games and immersive experiences.” In other words, NFTs. Nike has instituted a blog on ...
-
C-Suite InterviewHummel’s hybrid recipe with a wholesale bias drives sustainable success
Hummel has reached 2B DKK revenue. We sat down with their CEO Allan Vad Nielsen to talk about the success strategy.
-
ArticleChina’s ongoing Covid-19 restrictions may force brands to reconsider market strategy
With some in the Biden Administration hoping to stabilize U.S. relations with China in talks between the country’s leaders at the G20 Summit in Bali today, footwear companies are considering a multitude of hard options for the coming year with respect to their operations in the globe’s second-largest economy. Business ...
-
Infographics & DataH1 sales growth in China for Nike, Adidas, Puma
This exclusive analysis shows the three top sportswear companies’ first-half revenue and year-on-year revenue growth in China for 2022.
-
News briefsAdidas opens flagship in Barcelona
At 2,200 square meters, Adidas’ new store in Barcelona is also its largest store in Spain, according to CMDsport. The brand’s other Spanish flagship is in Madrid. It operates seven shop-in-shops and 13 outlets as well.
-
ArticleGoogle debuts Fitbit-enabled smartwatch
Google is releasing, under the Pixel brand, its “first full-featured premium smartwatch.” The point of interest for the sports industry is the watch’s “deep integration with Fitbit,” with “on-device machine learning and deep optimization down to the processor level.” In short, Google has combined a wrist-worn, internet-connected computer with an ...
-
News briefsReef opens first “full price” store in Europe
Reef, the U.S. brand of surf shoes, apparel and accessories, has opened its first “full price” store in Europe, and specifically in Marbella, Spain, according to CMDsport. Enabling the move is Albion 1879, which handles the brand’s distribution in Spain, Portugal and Andorra and operates some 1,000 points of sale ...
-
ArticleNike addressing excess inventory; Q1 Ebit falls 13 percent
Nike, ever bullish on its digital approach, is facing an excess-inventory dilemma, contracting gross margins and persistent currency headwinds as it moves into the holiday season. The scenario emerged as the group reported a 22 percent decline in Q1 net income to $1,468 million from $1,874 million for the period ...
-
News briefsAdidas inaugurates a store in Rome
Adidas has opened a new store in Rome. The 714-square-meter retail space, on two floors, is located at via del Corso 132, a main street in the historical city center and one of Rome’s shopping avenues. The store features a number of technological innovations, among them immersive dressing rooms with ...
-
Article
VF Corp. sets initiatives for brands to reach FY27 targets
This is how VF Corp. wants to reach its growth targets for 2027 in challenging times.
-
ArticleUnder Armour releases 2021 Sustainability & Impact Report
Under Armour has released its 2021 Sustainability & Impact Report, which outlines a new sustainability framework, goals and targets. The report, aligned with the industry standards of the Global Reporting Initiative (GRI) and Sustainable Accounting Standard Board (SASB), outlines 23 goals and targets in three categories: Products, Home Field, and ...
-
News briefsRoyal Padel thriving despite standstill in the market
The chief executive of Royal Padel, Rafael Tarradas, has made twin declarations to CMDsport: for one thing, the European pádel market has ground to a halt; for another, sales for his own brand have taken off since September, thanks to customers from outside Spain. Barcelona-based Royal Padel enjoyed a 25 ...
-
News briefsJoma appears to have recovered from pandemic measures
Joma is set to exceed its sales for pre-lockdown 2019 by 15 to 20 percent, according to Diffusion Sport. Production director Fortu López told the trade publication at the recent Micam trade show that “the company is meeting expectations. Indeed, we’re exceeding our goals, which were to return to our ...
-
AnalysisMarket Analysis: The sports equipment market
This exclusive statistic includes revenue and market share development for the major global sports equipment brands.
