All Sporting Goods Intelligence articles in Volume 35, Issue 15+16
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SGI Europe Executive Edition: Vol 35 - 15+16
US sporting goods imports decline sharply in Q1 | Court approves BowFlex purchase agreement | Decathlon’s global revenue surges by 4.4% to €15.6 billion | Superdry unveils restructuring plans amid financial struggles | “Biggest marketing investment ever”: Puma launches brand campaign | Climate responsibility rating: H&M and Inditex are better than Nike and Adidas | Asics study reveals link between teenage exercise and adult mental wellbeing | More trouble with uniforms for Nike, Adidas ends partnership with Parley for the Oceans | Decathlon France raised revenues | focused on circularity in FY23 | Lululemon unveils Team Canada’s kit for Paris 2024 | Protest supports NGOs and initiatives that ‘help everyone ride more’ | Agilitas Sports appoints former Adidas Design Director as VP Footwear Design | Asics presents new Nimbus Mirai as its “most circular shoe ever” | Change of Iberian plans for Sprinter, Sport Zone
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News briefs
Anta Sports provides Q1 update
Chinese group Anta Sports, which sells the Anta, Fila, Descente and Kolon Sport brands, has updated its Q1 results. The company said Anta branded sales rose by a mid-single digit in the period that ended March 31. Q1 Fila brand sales increased by a high single digit. Meanwhile, year-over-year retail ...
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Article
Lululemon unveils Team Canada’s kit for Paris 2024
Vancouver-based activewear brand Lululemon has revealed Team Canada’s summer athlete kit for the upcoming Paris 2024 Olympic and Paralympic Games. This initiative marks Lululemon’s second collaboration with the Canadian Olympic and Paralympic teams, but it’s the first time they’re crafting athlete kits tailored for warm weather. In a statement, ...
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News briefs
UK Athletics, London Marathon Events and Great Run Co. launch joint venture
UK Athletics, London Marathon Events and The Great Run Company have announced the creation of Athletic Ventures, a new joint venture that is set “to transform the future and growth of athletics in the UK and to deliver major athletics events.” Athletic Ventures is launching ahead of this year’s London ...
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News briefs
Target jumps on the pickleball trend
Source: Prince Prince for Target US retail giant Target has announced a limited-time pickleball collection in collaboration with tennis and lifestyle brand Prince. According to the Sports & Fitness Industry Association’s (SFIA) 2023 Topline Participation Report, pickleball is the fastest growing sport in the US, and now ...
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Article
Superdry unveils restructuring plans amid financial struggles
Superdry has revealed its restructuring proposals alongside plans for an equity raise and delisting from the stock exchange. The proposed restructuring primarily focuses on revamping its UK property estate and retail cost base to achieve a more financially sustainable operating model. CEO Julian Dunkerton emphasized the importance of these measures, ...
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News briefs
Decathlon UK partners with media agency Fifty
Decathlon UK has announced Fifty as its new media agency. The new agreement will see the sporting goods retailer and manufacturer leverage Fifty’s artificial intelligence (AI)-powered audience insights technology for its media planning. Fifty will develop and execute Decathlon UK’s integrated media strategy across all media and channels. Fifty optimizes ...
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News briefs
Crocs announces Terence Reilly as new EVP and President of Heydude
Crocs has announced the appointment of Terence Reilly as Executive Vice President and President of the Heydude brand.Crocs acquired the Italian shoe brand Heydude in February 2022. Crocs said in a statement that Reilly succeeds Rick Blackshaw, who is leaving the company with immediate effect. Reilly will join Crocs’ executive ...
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News briefs
NBA opens expanded retail space in London
The National Basketball Association’s (NBA) has opened an official merchandise flagship store at 267-269 Oxford Street in London, close to Oxford Circus. The site had been occupied by JD Sports until 2015, and then by American candy shops. The new 830-sqm NBA location replaces the previous, smaller NBA flagship ...
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News briefs
Nike supports mothers’ needs with new sports bra and shoe
Source: Nike Nike (M) Swoosh Bra Nike has created a wearable pump-compatible sports bra and an adjustable, easy-on walking shoe to support expecting and postpartum mothers. The new Nike (M) Swoosh Bra offers adjustable cup capacity thanks to wearable breast pumps to adapt to a changing body. ...
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News briefs
TaylorMade unveils junior golf sets
TaylorMade is making a significant foray into the market for dedicated junior sets. The company’s core engineering team has developed clubs for younger players with a clear emphasis on performance and supportive features. All clubs in the set have been designed to help players build correct foundations from an early ...
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News briefs
Head hires US winter sports marketing coordinator
Source: Head USA Natalie Dyksterhouse Head USA Inc. has hired Natalie Dyksterhouse as Winter Sports Marketing Coordinator based at Head/Tyrolia’s US offices in Boulder, Colorado. She will play a key role in developing marketing strategies in the US winter sports market. After attending Burke Mountain Academy, Dyksterhouse ...
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News briefs
Fiera Bolzano announces date for Prowinter 2025
Following the conclusion of the seventh edition of the Prowinter Ski Rental Summit powered by ITASnow on April 12, 2024, Fiera Bolzano has now announced the date for the Prowinter 2025 winter sports trade show. The three-day B2B event will take place from Jan. 13 to 15, 2025, at the ...
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Article
Court approves BowFlex purchase agreement
The US Bankruptcy Court for the District of New Jersey has approved the sale of the acquired assets of Bowflex, Inc. under the terms of the previously announced stalking horse asset purchase agreement between Bowflex and Johnson Health Tech Retail, Inc., the parent company of the Matrix fitness equipment brand. ...
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News briefs
Adidas lifts FY guidance, shares rise
Bolstered by better-than-expected Q1 results, Adidas increased its full-year guidance yesterday and saw its stock price increase by 2.7 percent in the US to close at $111.01. The group’s new outlook calls for an operating profit of about €700 million, up from €500 million prior, on mid- to high-single-digit revenue ...
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News briefs
Nike unveils new innovation cycle in preparation for Olympics
Nike’s latest innovation push follows CEO John Donahoe’s recent acknowledgment of the brand’s need to enhance its product innovation pipeline, citing it was “not performing at our potential.” The forthcoming products unveiled by Nike ahead of the Paris Olympics mark the commencement of a multiyear innovation drive, introducing “game-changing innovations” ...
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News briefs
Puma Golf strikes exclusive shoe deal with golf pro Viktor Hovland
Puma Golf has sealed an exclusive shoe-only deal with Norwegian golf star Viktor Hovland. Hovland has been wearing Puma’s Ignite Articulate shoe for over a year already, and this formal agreement solidifies the partnership. “I started wearing Puma shoes because I really liked the style and comfort,” shared Hovland. Shoes ...
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Article
More trouble with uniforms for Nike
Nike’s troubles with uniforms extend beyond Major League Baseball and Euro 2024. According to Reuters, a number of American women who will be competing in track and field at the Paris Olympics have complained that their Nike-designed kit is scanty. Steeplechaser Colleen Quigley has told Reuters that “they are absolutely ...
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News briefs
JD Sports Fashion opens flagship store on Paris’s Champs-Élysées
JD Sports Fashion debuts its global flagship store on Paris’s famed 118 Avenue des Champs-Élysées. The store boasts cutting-edge digital technology and will offer “immersive experiences for shoppers”. Featuring top brands like Nike, Adidas, and New Balance, the store promises the latest in sports fashion. To mark the occasion, JD ...