All McKinsey articles
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ArticleConsumer spending 2025 signals cooling growth and rising inequality
Global consumption continues to rise, but the pace is slowing. According to World Data Lab’s latest World Consumer Outlook 2025 (WCO#7), presented on May 15 alongside insights from a panel of chief economists, spending patterns are shifting regionally, demographically, and structurally.
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ArticleA balancing act for the industry – WFSGI and McKinsey report of 2025
The report identifies physical inactivity as a market with potential for sporting goods companies.
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ArticleOutlook 2025: Chances for the sporting goods industry
What does 2025 have in store for the sporting goods industry? Our comprehensive analysis finds six opportunities for growth.
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ArticleGreen claims: How you get EU regulations and the eco-conscious consumer on board
How can sports and outdoor brands effectively communicate their sustainability efforts without falling into the greenwashing trap? In this expert guide, Dr. Diana Born presents a four-step approach to crafting impactful, data-driven green claims that not only build consumer trust but also align with science-based EU regulations.
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ArticleOpportunities ahead – WFSGI and McKinsey release 2024 report
2023 was a year of ups and downs. Despite facing challenges, WFSGI and McKinsey’s new Sporting Goods Report argue that it’s not all headwinds.
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AnalysisAnalysis: 2023 Market Cap of global Sporting Goods stocks rising 2.4%
Which of the top 86 sporting goods companies performed best, and which lost ground in 2023? Get the figures.
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AnalysisThe European sports retail market
Our latest review of European sports retailers shows single-figure growth. We bring you the numbers in full across 15 countries and over 70 retailers.
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Infographics & DataEstimated 2026 circular market size by circular solution
According to a McKinsey analysis, the European sports circular market is expected to grow 20–25 percent a year, reaching €30–50 billion by 2030. But which sectors offer the most immediate potential for growth? Resale? Repair? Recycling? Or something else?
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ArticleWhat to expect from McKinsey’s Sporting Goods Report 2024
What’s coming up in McKinsey’s Sporting Goods Report 2024? We bring you the 4 key trends McKinsey is predicting, as presented at ISPO Munich.
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WebinarWatch now: Becoming a super winner in sports – driving profitable online growth
Discover what McKinsey’s extensive meta-analysis has found to be the most important factors for a successful business. In part three of our EDM Expert Talks with McKinsey & Co. it’s all about digital growth.
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WebinarWatch now: Becoming a super winner in sports – optimizing assortments and pricing
Discover what McKinsey’s extensive meta-analysis has found to be the most important factors for a successful business. In this second part of our EDM Expert Talks with McKinsey & Co. it is all about assortments and pricing.
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ArticleWFSGI / McKinsey
Sporting Goods Industry SurveySGI Europe would like to invite you to participate in this year’s WFSGI / McKinsey Sporting Goods Industry Survey.
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ArticlePentland Brands to simplify business structure
Changes are underway at Pentland Brands, as the U.K. parent of a portfolio that includes Speedo, Ellesse, and Mitre among others, is reportedly restructuring the organization. Over the next six months, a program of simplification is expected to include: Re-focusing efforts on digital innovation and consumer engagement; moving Speedo’s global ...
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Infographics & DataBecoming a super-winner in the sporting goods industry: The numbers from McKinsey
Some of the key numbers and strategies from McKinsey’s webinar “Becoming a super winner in the sporting goods industry,” available now only at SGI Europe.
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News briefsReport highlights investment needed in materials supply chains for net-zero conversion
Global decarbonization goals have sparked a “materials transition.” A new report by management consulting firm McKinsey & Company explains the actions that will be required in materials supply chains to safeguard the speed of the transition. According to the report, with the decarbonization trajectory trending toward 2.4°C, ...
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WebinarWatch now: Becoming a super winner in the sporting goods industry
Discover what McKinsey’s extensive meta-analysis has found to be the most important factors for a successful business. We will reveal six key strategies that will give companies a competitive edge and the possibility to realize growth potential in this subscriber-only webinar.
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ArticleMcKinsey analysis: 6 key strategies to succeed in the sporting goods market
How can you gain a competitive edge and realize growth? In this exclusive content from McKinsey, we outline what your strategy should include.
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Infographics & DataSporting goods deals 2016-2021
What was the average deal size and which category had the most deals 2016-2021? Find out in our latest interactive graphic.
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Article“Clouds are gathering on the horizon” – WFSGI and McKinsey release 2023 report
“Clouds are gathering on the horizon for the global sporting goods industry,” says the Sporting Goods 2023 report released on Jan. 23, 2023.
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ArticleExperts share their retail insights and predictions for 2023 at ISPO
ISPO Munich 2022 provided plenty of expert insights into the state of retail as well as predictions for 2023. We summarize the key points.
