All WIT Fitness articles
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News briefsWIT Fitness’ founders return to the brand
The original founders of specialist training brand WIT Fitness, Sam Kitching and Daniel Williams, are returning to the brand. Frasers Group acquired WIT Fitness in January 2024 out of administration. Kitching and Williams have now bought back a majority stake through Friday&, where Kitching serves as Managing Partner. Frasers will ...
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News briefsFrasers Group acquires WIT Fitness
Frasers Group, the owner of Sports Direct and House of Fraser, has purchased gym and fitness wear specialist WIT Fitness. The retail group has acquired the assets and intellectual property of the London-based sports performance brand. Frasers Group is majority-owned by British retail tycoon Mike Ashley. WIT Fitness is best ...
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News briefs
WIT Fitness collaborates with CrossFit
WIT Fitness, a six-year-old online and offline multi-brand retailer based in London, has signed a global multi-year e-commerce and retail partnership with CrossFit. WIT will operate an online CrossFit store and support CrossFit with in-house products in the future. WIT has only two physical stores in London for the moment, ...
