All Amer Sports articles – Page 5
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ArticleAnta Sports switches to DTC in China
The pandemic has been a catalyst for change across many companies this year, including at Anta Sports Products. It has decided to do away with the wholesale model that it employed for 20 years in 11 major provinces. Instead, the Chinese sports group will switch to a new business model ...
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News briefs
Anta is now listed in the Fortune China 500 rankings
Anta Sports has announced that the company has been listed in the 2020 Fortune China 500 rankings. The sportswear firm rose 62 places from the previous year to the 289th spot. It is the only Chinese sportswear brand on the list. In 2019, Anta Sports’ revenues jumped by 40.8 percent ...
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Article
Moody’s and S&P forecast 15% lower sales at Amer in Q3
In a new report, the rating agencies Moody’s and S&P reveal that Amer Sports’ revenues fell by 36 percent in the second quarter and by 22 percent in the first half, hampered by the impact of the pandemic. Ebitda showed a loss of €26 million for the first half, against ...
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ArticleMarket Analysis: The sports equipment market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global sports equipment brands including breakdown by region.
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ArticleAnta issues warning on first-half profits
Anta Sports Products said it expects to report a drop of about 25 percent in its earnings for the first half of this year, largely as a result of restrictions implemented during the Covid-19 crisis. They are even expected to be down by 35 percent from the year-ago period when ...
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News briefs
Mavic is up for sale again
Mavic, the French-based producer of bike components, is again up for sale, according to sportguide.com. Candidates to the takeover have been given until June 2 to express their interest in the company, which was divested by Amer Sports in mid-2019. Mavic was placed in receivership at a French court in ...
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ArticleAmer is focusing on brand management
In a move intended to get closer to the consumer, Amer Sports is introducing a new “brand-direct” business model in its global sales organization. Each of the brands in Amer’s portfolio – Arc’teryx, Peak Performance, Atomic, Salomon, Suunto, Wilson and Precor – will have a dedicated, direct sales structure in ...
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News briefs
A former professional snowboarder, David Pitschi, has joined the Nidecker...
A former professional snowboarder, David Pitschi, has joined the Nidecker Group as brand manager for its Yes snowboards subsidiary. He will be working with one of the brand's ambassadors, Alex Warburton, and with its owners, David Carrier-Porcheron, Romain de Marchi and Jan Petter Solberg. Warburton will be retaining the post ...
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Article
Amer invests in winter sports after a strong rise in sales
Amer Sports has decided to invest €30 million over the next 12 months in the modernization of its ski manufacturing facilities in Austria and the logistics in the segment. The program, which was part of the group's long-term strategy, has been approved by China's Anta Sports Products and its other ...
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News briefs
After two and a half years of development, Salomon is...
After two and a half years of development, Salomon is launching a new collection of skis, boots and bindings, called “Sons of a Blast,” with special new features. The skis use a new Edge Amplifier technology for improved power transmission. The boots also offer a more direct power transmission to ...
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Article
Amer ramps up omni-channel investment
Amer Sports is ramping up investments in its omni-channel strategy to deal with changes that have weakened the U.S. market. The group suffered a decline in underlying operating profit for the first quarter and its earnings were hit by unfavorable hedging rates.Heikki Takala, Amer's chief executive, explained in a conference ...
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