Apparently encouraged by the success of its sneakers in America,...

2017-09-04T00:00:00

Apparently encouraged by the success of its sneakers in America, Adidas is taking a more active role in U.S. sports. It has just signed the fourth-highest college sports deal in the U.S., committing to the payment of $160 million over a 10-year period to sponsor the University of Louisville in ...

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