All Arena articles
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ArticleArena has become a Benefit Corporation
Arena has changed the legal status of its parent company in Italy to a Società Benefit, a purpose-driven corporate model known worldwide as “Benefit Corporation.” The transition was made with the support of Italy-based NATIVA - Regenerative Design Company, which supports companies in a radical evolution towards regenerative economic models. ...
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News briefsArena launches breast cancer awareness collection
Source: Arena Arena has unveiled the 2023 Breast Cancer Awareness Collection benefiting the Keep A Breast foundation. The collection is launching concurrently with Breast Cancer Awareness Month to highlight the importance of early detection and access to timely, quality treatment and to support breast cancer survivors. 50 ...
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News briefsArena launches Planet Water campaign
Arena has unveiled a new campaign inspired by its “Planet Water” brand statement. The campaign was launched on World Water Day, March 22, with the first flight running through the end of April. Founded in 1973, the swimwear brand is currently celebrating its 50th anniversary. “Planet Water” is meant to ...
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News briefsArena appoints global marketing and trade marketing director
Arena, the Italian swimming specialist, has hired Kamila Pilwein as global marketing & trade marketing director. Reporting to deputy CEO Giuseppe Musciacchio, her task is to lead the development of innovative marketing strategies for B2C and B2B channels to ensure a best-in-class multichannel experience for consumers in the core business ...
