Arena has unveiled a new campaign inspired by its “Planet Water” brand statement. The campaign was launched on World Water Day, March 22, with the first flight running through the end of April. Founded in 1973, the swimwear brand is currently celebrating its 50th anniversary. “Planet Water” is meant to reflect an evolution, the company explained, from its previous “Water Instinct” mantra to celebrating the essential element that unites us all: Water.
The Planet Water brand statement was created with the Italian creative agency Macsiotti. Arena worked with media agency MindShare on the communication strategy around the Planet Water brand platform in the key markets of Italy, Germany, France, and the U.S. The Planet Water campaign features many of the brand’s elite team athletes and lifestyle brand ambassadors. Details of the campaign can be viewed on the dedicated page www.arenasport.com/planetwater. The official hashtag is #PlanetWater.
