All Arne Freundt articles
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ArticleUpdated: Puma’s FY25 outlook affected by geopolitical tensions and tariffs
Puma’s projected FY24 results include an estimated 8.5 percent revenue growth and net income of €281.6 million.
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ArticlePuma SE reports flat FY24 operating profit despite sales growth
Preliminary annual results at Puma, while showing favorable, 4.4 percent currency-adjusted growth on the sales side
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ArticlePuma maintains FY24 outlook as Q3 sales rise in all regions
The Puma group continues to expect a mid-single-digit (ca) annual sales increase and an FY24 Ebit range of €620 to €670 million, flat to up 7.8 percent for the period.
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ArticlePuma sees improving trends ahead, maintains FY24 outlook
Puma, now that its most “challenging” quarter of the year is over, is forecasting sequentially improving trends for the remainder of 2024. Stronger sales growth is projected in H2 as the commercialization of developing product trends and impact of the company’s accelerated brand elevation strategy take hold. “We are ...
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ArticlePuma maintains FY23 outlook despite margin, profitability pressures
Strong growth in Greater China and the direct-to-consumer channel were key contributors to Puma’s 14.4 percent revenue growth to €2,187.7 million from €1,912.2 million in Q1, but the group suffered a 70-basis point drop in gross margin to 46.5 percent on impacts from the higher promotional activity and sourcing and ...
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ArticlePuma CEO Arne Freundt: “We are hungry”
Alongside Puma’s positive 2022 figures, we bring you CEO Arne Freundt’s renewed strategy for growth, as told at Puma HQ on March 1, 2023
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News briefsMaria Valdes promoted to Puma chief product officer and board member
Source: Puma Maria Valdes Effective Jan. 1, 2023, Puma executive Maria Valdes will be promoted to chief product officer and a member of the board of management. Currently, Valdes is the GM of Puma’s largest business unit, sportstyle. In her new role, she will be responsible for ...