All AS Roma articles
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News briefsNew Balance is suing AS Roma over Adidas sponsorship deal
New Balance is suing AS Roma due to the club’s recent long-term agreement with Adidas. The existing technical sponsorship agreement between New Balance and the Serie A club for the production of soccer jerseys, which expires at the end of the current 2022/23 season, has not been renewed. Following press ...
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News briefsAS Roma signs €36 million product partnership to support DigitalBits blockchain
AS Roma and U.S. fintech Zytara Labs have signed a three-year exclusive product partnership worth €36 million with the support of the DigitalBits Foundation (formerly XDB Foundation). The partners plan to use the DigitalBits blockchain to create official ASR blockchain-based digital assets, establish the digital assets as new purchasing methods, ...
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News briefs
Reebok is now thought to become the next shirt supplier of AS Roma
Nike’s ten-year sponsorship deal with AS Roma, which was supposed to end in the 2023/24 season, was prematurely terminated in July 2020. First Under Armour, then New Balance and Castore were announced as candidates to take over from Nike, as reported by SGI Europe on Oct. 12 and Oct. 14. ...
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News briefs
New Balance may replace Nike as AS Roma’s shirt supplier
According to reports in the Italian newspaper La Stampa, New Balance will take over from Nike as the kit sponsor of AS Roma, the Italian Serie A football club. The new four-year deal, which would start in the 2021/22 season, is now awaiting final approval from Dan Friedkin, the new ...
