All Asics articles
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News briefsRetail, Other Brands lead Topsports International in FY
The Chinese group achieved year-over-year sales lifts from both its retail business and Other Brands segment (Puma, Converse, Asics, and Hoka among others) to help it realize overall FY revenue growth of 6.9 percent to 28,933.2 yuan renminbi (€3.74b) for the 12 months ended Feb. 29. Annual operating profit grew ...
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News briefsAsics works on enhancing personalization and data protection compliance
Asics has selected Boston-based pure-play customer data platform (CDP) BlueConic to reimagine how it engages with customers. The move will empower the Asics team to support a growing number of personalization projects while remaining compliant with consumer data privacy regulations around the globe. With operations across the Americas, Europe, the ...
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ArticleAsics releases poem to inspire people and get them moving
Asics has teamed up with poets in the UK, Germany, the Netherlands and Spain on Global Running Day (poet and mental health advocate Charly Cox in the UK, poet Julia Engelmann in Germany, poet Roziena Salihu in the Netherlands, and record holder and Asics athlete Mo Katir in Spain) to ...
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News briefsAsics opens first store in Saudi Arabia
As previously reported, Asics is pursuing its retail expansion in the Gulf Cooperation Council (GCC) countries. The Japanese sports brand has just inaugurated a store in the Kingdom of Saudi Arabia (KSA) through a partnership between its local subsidiary Asics Arabia and Apparel Group. Asics’ first store in Saudi Arabia ...
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News briefsAsics‘ new 3D-printed regeneration sandal sells out
Asics has launched the new Actibreeze™ 3D sandal, an innovative 3D-printed sandal designed to support the “body and mind recovery” of athletes in the after-performance phase. The new sandal features a novel geometric structure made possible by a parametric design process and 3D printing. Other key design elements include a ...
