All Atleet articles
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ArticleAtleet flying high for Tréndico
After five years in business, the Tréndico buying group’s newest retail banner, Atleet, is projecting record sales of more than €60 million for the full year 2023, according to CMDsport. This amounts to a gain of 18.5 percent over FY 2022’s figure of €55.7 million. Specialized in sportswear for training, ...
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News briefs
Tréndico holds first in-person convention in two years
This month, Tréndico Group held its first in-person convention since January 2020, CMDsport reports. In attendance were 44 brands and some 80 percent of the owners of the 475 stores under its Atleet and Foot on Mars banners. The convention was on par with the previous show, a virtual one ...
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News briefsTréndico is entering the phygital era
Tréndico Group will be taking “all necessary steps” to bring its Atleet and Foot on Mars stores into the “phygital” (physical + digital) realm. Speaking to CMDsport, group CEO Carlos Tejeda laid out the rationale as follows: “The main changes in the market are generated by the consumer, and right ...
