Baked and Go Sport have joined forces to unveil a brand campaign spanning Go Sport’s primary global markets. The collaboration aims to harness their collective strengths in fostering a “go further” mindset among consumers.
The campaign champions the pivotal role of sports in the daily routines of modern athletes and fitness enthusiasts. Focusing on multiple categories, the initiative endeavors to reach a broad spectrum of individuals, motivating them to surpass their limits across various domains, encompassing sports, fitness, and personal growth.
Presenting an array of sports and activities, the campaign underscores the notion that there’s something for everyone, irrespective of their backgrounds or preferences. Shot across diverse locales in Dubai, the campaign’s film captures the essence of the city’s fitness culture, aiming to transport viewers into an immersive experience delving into the mindset of athletes.
Kirsten Pugsley, Head of Marketing at Go Sport, said: “We are excited to launch Go Sport’s 2024 brand campaign internationally. This marks a major milestone in our journey to date and remains true to our identity as a sports performance retailer. This campaign brings together the main categories of running, training, team sports, racquets and swimming and supports our ethos.”
