All Bracken Darrell articles
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ArticleVF Corporation exceeds Q2 FY26 expectations with strong core brands
The US clothing group is making noticeable progress in its restructuring. Strong outdoor brands and cost discipline are providing tailwinds, but price pressure and consumer reluctance remain stumbling blocks. The priority now is to secure profitability and further reduce debt.
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ArticleVF Corp. transition for Vans’ business moving forward
The parent company will reveal more about its strategy for Vans at an investor day on March 6. In detailing Q3 results, President and CEO Bracken Darrell said the company is continuing to expand into different forms of demand creation and action sports.
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ArticleVF Corp. optimistic that EMEA will spearhead Vans’ turnaround
Based on the latest results, the group firmly believes that its flagging Vans segment will recover.
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ArticleVF Corp. abandons guidance, commences turnaround plan led by former Vans President
Admitting its US business “isn’t working well” and its cost structure is too high, VF Corp. reported its Q2 results with a comprehensive plan to turn around its flagging businesses under CEO Bracken Darrell, who joined the group in late July. Key elements of the strategy focus on fixing its ...
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AnalysisAnalysis: The top sporting goods industry performers by sales and profits in Q2 2023
Facing difficult year-over-year comparisons in many cases, 2/3 of entrants reported lower sales from Q2 2022. Find out more with our scorecard.
