News and insights about brands in the sporting goods industry – Page 109
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News briefs
Lululemon partners with LanzaTech for first fabrics from recycled carbon emissions
Lululemon has teamed up with LanzaTech to create what they claim to be the world’s first yarn and fabric derived from recycled carbon emissions. LanzaTech, a biotech company that uses biology and big data to create climate-safe materials and fuels, works with India Glycols and Far Eastern New Century (FENC) ...
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News briefs
Fila releases tennis collection designed by Oliver Spencer
Fila is releasing a sportswear collection designed by the British designer Oliver Spencer and inspired by a combination of the brand’s own history in tennis apparel and the Wes Anderson movie The Royal Tenenbaums. For this collection, Spencer has developed a terry-towel corduroy dyed in Fila’s Auckland Navy, Auckland Red ...
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News briefs
La Passione closes another funding round
A six-year-old Italian DTC cycling apparel brand, La Passione Cycling Couture (La Passione Srl), has raised €7 million in another round of financing. The cash injection comes partially from existing investors – Milano Investment Partner (MIP), Club Italia Investimenti 2, Club Digitale and Cyclo Club – who have been on ...
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News briefs
Keen opens factory in the Dominican Republic
Keen Footwear announced the opening of a sandal-focused factory in the Dominican Republic with 5,100 square meters of manufacturing space. The plant, located in Santiago, will produce some of the Portland-based company’s footwear, led by the Newport H2 sandal. It will have an initial annual capacity of 500,000 pairs, which ...
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News briefsCanadian industry veterans launch Norda, a new sustainable brand of running shoes
norda™, a young and innovative Canadian brand of running shoes, introduced the first seamless trail running shoe made from bio-based Dyneema® fiber. There are no plans for this new brand to move into road running in the near future. Norda is the brainchild of Willamina and Nick Martire from the ...
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ArticleHow can home fitness and commercial fitness coexist?
Severely impacted by the Covid pandemic, which has led to their closure and to a boom in home fitness all over the world, fitness studios and other types of membership-based gyms are being led to establish new connections with the home fitness industry while looking for new sources of revenues. ...
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ArticleIFIT acquires the Sweat fitness platform
iFIT Health & Fitness, the leading American fitness equipment supplier formerly called Icon Health & Fitness, has acquired Sweat, an Australian-based online fitness training platform for women. According to the Wall Street Journal, which cites “people familiar with the matter,” the acquisition is preparatory to plans for an initial public ...
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News briefs
Superdry’s CEO is made Organic Ambassador
Superdry’s co-founder and CEO, Julian Dunkerton, received “Organic Ambassador” status at the 2021 edition of the Best of the Organic Market (BOOM) Awards. Superdry has pledged to switch to organic or organic-in-transition cotton by 2025 in all of its purely cotton garments and to induce 20,000 farmers to switch to ...
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News briefs
Asics to auction NFTs
Resorting to blockchain technology, Asics is auctioning its first NFT collection of non-fungible tokens, alias NFTs. Called Asics Sunrise Red, the collection comprises 189 NFTs around nine “digital footwear products,” among them the Gel-Lyte III, Gel-Quantum 360 and Metaracer, as well as flip-flops and sandals. The nine models will have ...
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News briefs
Joma is forming a European running team
Joma is looking to put together a team of three to wear a special edition of its Storm Viper running sneaker through some 182,585 km of footraces in various European countries. For the selected runners, the Spanish sportswear brand will be covering the costs of all running bibs and travel ...
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News briefsPolartec announces its transition to DWR finishes without PFASs
Polartec says it will completely eliminate the use of PFAS (including PFC) in its durable water repellent (DWR) finishes, effective immediately. The functional fabrics will not make any sacrifices in terms of durability or water-repellent function despite the elimination of PFAS, Polartec claims. This new development fits seamlessly into the ...
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News briefsION strengthens marketing team
Sara Bassano (left) and Rebecca Volz ION, the bike, surfwear and accessories company that belongs to Boards & More, has strengthened its marketing department with two new team members, Rebecca Volz and Sara Bassano. Volz worked for six years as a student assistant at Red Bull ...
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News briefsAltexa will launch a new bio-based HDry membrane
Altexa, an Italian company involved in the Ppastic resin & synthetic fiber manufacturing industry, announced the launch of a new HDry b5 laminate membrane at the Aug. 10-12 Outdoor Retailer trade show in Denver, in cooperation with its U.S. partner, GHS Holdings. The company’s new HDry b5 membrane is a ...
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News briefsReima keeps kids cool with a sugar substitute
For the summer 2021 season, Reima continues to develop its Cooling Comfort collection, which helps kids feel fresh despite the summer heat. One innovative technology introduced by the Finnish sports brand is called Xylitol Cool and is based on edible sweeteners. Originally used in Finland as a sugar substitute in ...
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News briefs
Report: ABG and Wolverine are no longer bidding for Reebok
The Authentic Brands Group (ABG) and Wolverine Worldwide have reportedly pulled out of the bidding process for Reebok, according to The New York Post. The newspaper mentioned Aug. 2 – three days before the scheduled release of Adidas’ first-half results – as the deadline set for submitting any binding bids. ...
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Article
Adidas partners with Common Goal to help undeserved communities
Adidas has announced a long-term partnership with Common Goal to promote lasting social change among under-served communities and create a better and more inclusive future through football. Common Goal’s members pledge 1 percent of their earnings to a central fund, allocated to high-impact organizations that harness the power of football ...
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News briefs
JD Sports signs up as new sleeve sponsor of Norwich City
JD Sports will be the shirt sleeve sponsor of the Norwich City Football Club for the upcoming Premier League season, starting in August. The logo of the sports retail company will feature on the sleeve of the club’s first team on its home, away and third kits, as well as ...
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News briefs
Oakley releases a promotional video
Oakley has released a minute-long promotional video titled “Be Who You Are,” that is described as a celebration of self-expression, encouraging people to believe in themselves. It features footage on such athletes as Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester. It is narrated by the chef ...
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News briefs
Nike partners with the Abu Dhabi Marathon
The organizer of the 2021 Abu Dhabi National Oil Company (ADNOC) Abu Dhabi Marathon, the Abu Dhabi Sports Council (ADSC), and its title sponsor, ADNOC, have announced Nike as the marathon’s official technical sponsor. Under the terms of the new two-year agreement, Nike will supply high-performance sportswear for the upcoming ...
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News briefs
Shimano to raise bike component capacity by 1.5 times
A few weeks ago, Shimano had to close its Malaysian plant, forced by the Malaysian government’s Covid lockdown. The Japanese company now announced that it would invest in a new factory in Singapore and new machinery at two factories in Japan, with an eye on increasing production capacity for bike ...
