Oakley has released a minute-long promotional video titled “Be Who You Are,” that is described as a celebration of self-expression, encouraging people to believe in themselves. It features footage on such athletes as Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester. It is narrated by the chef and rapper Action Bronson. The accompanying international social media campaign also includes other members of Team Oakley, such as Rohit Sharma, Mikaela Shiffrin and Mark Cavendish, and some Olympians preparing for the summer games in Tokyo. The campaign follows the release of Oakley’s Kato frameless eyewear with Prizm 24K lenses.

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