If you ask the global performance garment manufacturer LTP Group, the answer is yes. Instagram has become a key platform for building brand identity and community for sports brands but why not take it a step further into the supply chain?

LTP Image - Is Instagram still relevant in B2B Marketing

Source: LTP Group

Exactly that is what LTP Group is doing. Reviving Instagram as a key tool for identity building and storytelling in the B2B space. The manufacturer does not always get the spotlight, but LTP Group is ready to change that by opening the doors into their manufacturing world and everyday life. Behind every product is a team and a story and through their newly launched Instagram profile @ltpgarment – LTP is sharing the behind-the-scenes of how a piece of performance garment comes to life.


Meet us wherever you are – online at @ltpgarment, in Munich at Performance Days or in our factories in Lithuania or Vietnam.

LTP specializes in performance garments for the outdoor, running and bike segments. Experience the garments and the stories live at Performance Days the 29-30 October at stand Q07-08.