Topgolf Callaway Brands has entered into a multi-year strategic agreement with Visa that spans the entire Topgolf Callaway family of brands, including Topgolf, Callaway and TravisMathew in the US. The partnership brings joint promotional opportunities and benefits to U.S. cardholders who will begin using select Cash App Card offers at Topgolf this summer.
The partnership is in line with Topgolf Callaway Brands’ overall focus on enhancing the digital experience for its customers and players and leveraging the more than 24 million US Cash App Cardholders. Play offers, early access to reservations, co-branded sponsorships and invitations to events and experiences for cardholders at Topgolf’s US venues will all be available.
In addition, Topgolf Callaway Brands and Visa will launch a co-branded credit card in a few years as part of the strategic partnership, offering exclusive benefits to additional cardholders.
