Community – Page 5
-
News briefs
Fanatics Brands gets Fair Labor Association accreditation
The board of the Fair Labor Association (FLA) has voted to accredit the social compliance program of Fanatics Brands, the private-label division of Fanatics, which manufactures its products at its own directly operated facilities in Tampa, Florida, Easton, Pennsylvania, and Norman, Oklahoma, sourcing from 94 contracted facilities across 17 countries. ...
-
ArticlePuma prioritizes the wholesale channel
As already indicated in a previous profit warning, Puma ended the second quarter of its current fiscal year with a significant increase in sales. Revenue growth was particularly strong in North America, where the brand is gaining shelf space at some wholesale accounts where Nike and other competitors are pulling ...
-
News briefs
Obé Fitness raises a further $15m
Now that it has raised a further $15 million, the Obé Fitness platform has achieved a valuation of $190 million. This latest round of funding was led by CAVU Venture Partners, with new investors such as Athleta, Samsung Next, Wheelhouse Entertainment and WW International in tow, along with previous investors ...
-
News briefsiFIT acquires endurance experience company 29029
Utah-based company iFIT, a global brand for connected fitness software, content and exercise equipment (including the brands NordicTrack, ProForm and Freemotion), active in 120 countries, has acquired 29029, a company offering endurance hiking events. The acquisition delivers a new endurance athlete segment to iFIT’s community of over six million members ...
-
ArticleFIBO postponed to April 2022
After the Covid-related rescheduling of the international fitness trade show FIBO from June to November, the team of organizer Reed Exhibitions (RX) has decided to postpone the show again and move it to spring, the original FIBO season. Consequently, it will be held again on a rotational basis in 2022, ...
-
Short stops
July 26-28 Short Stops: Fanatics - Aqualung - Asics - Hyperice - BFC - StockX - Anta Group - Hurley - Dunlop - TRX - Canada Goose - Superdry - JD Sports - Luxottica - Ironman - Rugby World Cup
Executive Changes: +++ According to The New York Times, Fanatics has hired Glenn Schiffman, the CFO of IAC, the parent company of several Internet-based media commercial enterprises, as CFO of its new ventures beyond sports apparel +++ Aqualung, a French designer and manufacturer of diving and watersports equipment, has appointed ...
-
News briefs
New items by Stella McCartney for Adidas and Victoria Beckham for Reebok
Calling it “a reimagining of workout wardrobe staples, Adidas and Stella McCartney have released a new Stellashine line of tights, crops, training jackets, running shoes and post-workout wear that is good for the gym and looks good elsewhere. It features reflective shine materials and textures “so wearers can go straight ...
-
News briefs
Macron signs new kit deals in Qatar and England
Macron has announced new technical sponsorship agreements with the Qatar Sports Club (SC) and Southend United F.C., two professional football clubs based in Doha, Qatar and Southend-on-Sea, England, respectively. The Italian sportswear company will be the official technical sponsor of Qatar SC, previously with Puma, during the 2021/22 season. Qatar ...
-
ArticleHow can home fitness and commercial fitness coexist?
Severely impacted by the Covid pandemic, which has led to their closure and to a boom in home fitness all over the world, fitness studios and other types of membership-based gyms are being led to establish new connections with the home fitness industry while looking for new sources of revenues. ...
-
ArticleIFIT acquires the Sweat fitness platform
iFIT Health & Fitness, the leading American fitness equipment supplier formerly called Icon Health & Fitness, has acquired Sweat, an Australian-based online fitness training platform for women. According to the Wall Street Journal, which cites “people familiar with the matter,” the acquisition is preparatory to plans for an initial public ...
-
News briefs
Nike partners with the Abu Dhabi Marathon
The organizer of the 2021 Abu Dhabi National Oil Company (ADNOC) Abu Dhabi Marathon, the Abu Dhabi Sports Council (ADSC), and its title sponsor, ADNOC, have announced Nike as the marathon’s official technical sponsor. Under the terms of the new two-year agreement, Nike will supply high-performance sportswear for the upcoming ...
-
News briefs
Puma collaborates with Goop
Puma has launched a limited-edition collection of women’s activewear in collaboration with Goop, a wellness and lifestyle brand founded by the American actress and singer Gwyneth Paltrow. The collection comprises clothing, sneakers and training accessories that can be worn anytime. The actress started Goop as a weekly newsletter in 2008. ...
-
Article
Fitness companies attract new investments
The strong trend in home fitness training, particularly in its internet-connected format, has continued to attract interest from investors in start-ups and other innovative companies that seem to deserve funding to sustain their growth. In the last few days alone, we got news on financial investments in three American companies: ...
-
News briefs
Joma is the new kit supplier of Norwich City
Joma and the Norwich City Football Club have agreed on a new technical kit partnership deal. The financial terms and the length of the agreement, which replaces the club’s previous contract with Errea, have not been disclosed, although the club has described it as a “record-breaking sponsorship deal.” Joma will ...
-
News briefs
Ellesse partners with Patta to promote inclusivity in tennis
Ellesse has announced a three-year partnership with Patta, a global streetwear brand, which aims to change the perception of tennis, making it more accessible for everyone regardless of their socio-economic background. The partnership will kick off with a community-based tennis tournament in the U.K., called “City Slam,” on July 18. ...
-
News briefs
FightCamp raises $90 million in a new funding round
FightCamp, the at-home training system for boxing and kickboxing, has raised $90 million from a long list of investors that also includes contributions from famous fighters like Mike Tyson, Floyd Mayweather Jr., Georges St-Pierre and Francis Ngannou. The funding round was led by two venture capital firms, New Enterprise Associates ...
-
News briefs
Castore partners with the Bahrain Victorious cycling team
Team Bahrain Victorious has announced a multi-year partnership agreement with Castore as the official team sportswear partner. Castore’s performance range will be used by members of the cycling team during their training program, including pilates, yoga, running, strength and conditioning workouts, as activity off the bike to improve performance becomes ...
-
News briefs
The Beijing 2022 Olympics want to engage 300 million Chinese in winter sports
The Beijing Organising Committee of the 2022 Olympic and Paralympic Winter Games has integrated the goal of positioning China as a new winter sports destination for local and overseas visitors throughout the planning process for the Games. It has just released a 108-page “Legacy Report of Olympic and Paralympic Winter ...
-
News briefs
Macron announces long-term partnership with Sheffield Wednesday
Macron has agreed a new technical partnership agreement with Sheffield Wednesday F.C. starting from the 2021/22 season. The previous technical sponsor was Elev8. The Italian sportswear firm will provide the English club with matchday kits, technical training and travel wear as well as a merchandising line for the first team ...
-
News briefs
Nike becomes apparel partner of the Big Bash League
Nike and Cricket Australia have agreed a new deal that makes Nike the official apparel partner of the Big Bash League (BBL), an Australian professional franchise Twenty20 cricket league, for the 2021/22 season. Nike takes over the apparel partnership from Majestic, the company sold by VF Corp to Fanatics four ...
