Joma and the Norwich City Football Club have agreed on a new technical kit partnership deal. The financial terms and the length of the agreement, which replaces the club’s previous contract with Errea, have not been disclosed, although the club has described it as a “record-breaking sponsorship deal.” Joma will supply all first team, academy and women’s kits, as well as travel wear and training wear for all teams. As part of the agreement, Joma will also work in partnership with the Community Sports Foundation on major outreach initiatives in the Norfolk region, where the club is based. The Spanish sports brand already sponsors more than 300 professional football teams around the world, including Atalanta, Villareal and Anderlecht, among others, as well as some national football teams.