All Consumer Insights & Analysis articles
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Infographics & DataSportswear websites ranked by visitor age group
Which UK sportswear retailer website gets the most visits from Gen Z? What about Millennials? And which is the most popular sportswear retailer website for those over 65? Our infographic shows how online shopping tastes change with age.
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Infographics & DataSports participation levels in Europe
Nearly half of the EU practiced some form of physical activity at least once a week, but there is a big difference across the countries.
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ArticleHalf of EU's young consumers think it's acceptable to buy fake products
A new study by the European Union Intellectual Property Office (EUIPO) shows that while Europeans are becoming increasingly wary of counterfeits and illegal content, price remains a key factor, with young consumers more willing to buy fakes. Between Jan. 30 and Feb. 15, 2023, a total of 25,824 interviews were ...
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ArticleSustainability has become a status symbol for Gen Z
Gen Z consumers incorporate sustainable values but wish they had more knowledge. We explore what this means for brands and the mistakes to avoid.
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News briefsInner city shopping mobility: HDE publishes location monitor
The German Retail Association HDE has published its latest field study on consumer mobility for city shopping, conducted in association with GfK in Germany. The “Standortmonitor” (location monitor) 2022 reveals consumer preferences for means of transport while shopping in city centers. According to the report, 63 percent ...
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ArticleSwedish sports retail down 7.5 percent in Q4, index now with racquet sports
The quarterly Sportindex by Svenskt Sportforum shows that Swedish sports retail sales decreased by 7.5 percent in the fourth quarter of 2022, making it the fourth consecutive quarter with negative development for sports retail. For the full year 2022, sports retail sales development landed at -5.8 percent. However, the drop ...
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ArticleInt'l Cricket Council tops social media ranking among sports federations
BCW Sports has released its “2022 International Sports Federations Social Media Ranking,” published annually since 2016.
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News briefsMarketmedia expects flat market development for the coming years
Marketmedia24 has launched its new “Branchen-Report Outdoor 2023,” which puts a spotlight on the market development in Germany from the pandemic years 2020 and 2021 to 2022, the latter a year overshadowed by war and inflation. Overall, Marketmedia24 sees 2022 as a year of slightly negative sales numbers (-1.4 percent) ...
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ArticleStockX broke records in 2022, reveals most traded and fastest growing brands
In a new report, Detroit-based resale platform StockX details the top-traded and fastest-growing brands on its platform over the last year. StockX’s annual report – Big Facts: Current Culture Index 2023 – notes that the company surpassed 1.5 million lifetime sellers, 12 million lifetime buyers and 40 ...
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ArticleSports in Italy in 2050: A new study
A new report has been released outlining the key sports trends in Italy to 2050. The report, titled “2050: scenari sul futuro dello sport in Italia” (“2050: Scenarios on the future of sports in Italy”), was officially presented at the Italian Olympic Committee (CONI) in Rome on Jan. 13 by ...
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News briefsHigh energy costs massively change Germans’ buying habits
The German Retail Association (HDE) reports that the high price increases for energy in Germany have significantly changed the shopping behavior of consumers. For example, the latest HDE “Consumer Monitor Prices” for 2022/23 shows that eight out of ten consumers are affected by rising energy costs, and ...
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ArticleeBay U.K. partners with ACS to make second-hand items easier to access
eBay U.K. has announced a new partnership with the textile fulfillment company Advanced Clothing Solutions (ACS). U.K.-based ACS – now B Corp-certified – is an expert in reselling, cleaning and repairing garments to expand the online marketplace’s second-hand offering and reduce waste in the fashion industry. The announcement comes on ...
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ArticleAustrian Tourist Board: Winter season can be a success despite challenges
At a press conference in late October, tourism state secretary Susanne Kraus-Winkler and Österreich Werbung (OW; Austria Tourism) managing director Lisa Weddig addressed the current status quo of the tourism industry and the potential for the 2022/23 winter season, revealing that the industry made a comeback this summer, people are ...
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ArticleMicrosoft survey sees managers mistrusting hybrid working models
The vast majority of managers have difficulty trusting the productivity of their employees in hybrid work models.
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ArticleWomen’s football in Europe to grow sixfold in commercial value by 2033
UEFA has launched a new report highlighting the potential for growth in the European women’s club and league game over the next decade. According to the report titled The Business Case for Women’s Football, women’s football could see a six-fold increase in its commercial value over the next decade, reaching ...
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News briefsYouGov analysis sees E-sports being an industry dominated by young, male consumers
YouGov has conducted a new study on the German E-sports market. The global market research company puts one of its main focuses on the E-sports business since it entered an exclusive research and data analysis partnership with the gaming business media outlet Business of Esports last year. The new study ...
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News briefsStravito partners with KnowledgeHound to centralize survey data in one platform
Swedish software provider Stravito, a platform aimed at democratizing access to market research data, has announced a partnership with KnowledgeHound, a U.S.-based survey analytics platform, to offer fully centralized insights management. Companies subscribing to both platforms and taking advantage of this new integration can now access all of their survey ...
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News briefs
Tennis is becoming increasingly popular in South Korea
Tennis is apparently becoming increasingly popular in South Korea. This is reported by Korea Jong daily. The market in Korea reached approximately 250 billion won (€190 million) last year, with around 500,000 people playing. According to research by Korea Jong daily, online stores, tennis apparel brands, brick-and-mortar retailers and tennis ...
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ArticlePandemic curbed organized sports in Italy, but physical activity is on the rise
The number of registered sports participants in Italy dropped by 1,760,000 units in the 2019/20 period. The number of sports associations declined as well, with 5,166 of them shutting down during the two-year period. These are the key elements that emerge from I Numeri dello Sport 2019-2020 (Tr.: The Figures ...
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News briefsAn update on padel in Italy
The number of padel facilities and courts in Italy continues to grow. According to data from Osservatorio Mr Padel Paddle, 479 new facilities and 1,219 courts have been set up since Jan. 1, bringing the total to 2,323 facilities and 5,908 courts nationwide. The increase has been 26 percent for ...
