Ergatta, a Brooklyn-based start-up that has developed a good-looking, connected home rowing machine, is the latest target of private equity in the growing home fitness market. The company, which was founded in 2019, has raised $30 million in a new funding round that gives it a $200 million valuation. Ergatta boasts a 2020 turnover of $35 million with 10,000 users. Its rower gamifies the workout by allowing the user to personalize training programs or to compete with others over the internet. Aside from the fancy design of the equipment, it competes directly with Hydrow in the connected rowing space, along with the granddaddy of all rowers, Concept II, and others. Handcrafted with cherry wood in Rhode Island, it currently sells in the U.S. for $2,199, plus a monthly subscription fee of $29. In a first seed round in March 2020, Ergatta had raised $5 million from various investors including Mark Pincus, founder of Zynga. This time, the funding round was led by Venture Partners, accompanied by Hans Tung, a partner in CGV Capital, plus Greycroft, Fifth Wall and Gaingels.