Asics saw its net revenues in India increase by 42 percent in 2022, bolstered by the post-pandemic running and fitness boom. It was the company’s highest growth globally. The Japanese sportswear brand is now eyeing a 25 percent growth CAGR in the country over the next few years, Asics’ president, CEO and COO Yasuhito Hirota said in his recent visit to India. More than 50 percent of the business comes from performance running. By distribution channel, more than 40 percent of the brand’s Indian business is online. Running has grown exponentially in India, where the number of registered runners has jumped from 30,000 in 2004 to 2.5 million at present, and the trend is expected to continue. Asics first entered India in 2010 through a five-year partnership with Reliance Retail, a subsidiary of Reliance Industries, and then set out independently in 2015. It now has a retail presence of 81 mono-brand stores and 700 points of sales, with plans for 20 more mono-brand stores to open in 2023 and projections of sales to reach over 800. According to Hirota, India will emerge as the fastest-growing Southeast Asian market for the company over the next few years.