Hoka One One, the fast-growing running footwear label of Deckers Brands, is launching its first apparel line for runners, walkers, fitness enthusiasts and outdoor adventurers. For the moment, the 27-piece collection for men and women will only be available online at the brand’s American website, hokaoneone.com. Twenty items are also available now on the European website, hokaoneone.eu. On the American website, the highest-priced run jacket, which uses Gore-Tex Shakedry technology, is offered for $250. The insulation of the unisex Puffy Jacket uses Primaloft. All the performance tops are made with Polartec Power Dry fabric, where at least 50 percent of the fabric is made with recycled fibers. The collection, which also includes a casual hat, was designed based on feedback from nearly 4,000 consumers. Meanwhile, Hoka said it is “re-defining” ultra-size and ultra-performance in its footwear range with the launch of a new wider and innovative platform to maximize ground contact in downhill running through its new TenNine shoe. Designed to offer improved stability and grip, especially on softer surfaces, it also features a heel extension whose geometry is intended to manage the impact on the rear foot and a smoother transiton to the rest of the foot. The new model is available in Europe online at a top-of-the-range price of €250 per pair.