Chinese sportswear conglomerate Anta Sports completed its acquisition of the Jack Wolfskin business from Topgolf Callaway Brands Corp. for $290 million on May 31, subject to standard closing adjustments. Both parties officially announced the deal on June 2.
Jack Wolfskin, the German-based outdoor apparel and equipment brand, is now an indirect wholly-owned subsidiary of Anta Sports. The transaction aligns with Anta’s strategy to grow its international portfolio and expand its presence in the global outdoor market. For Topgolf Callaway, the divestiture represents a move to sharpen its strategic focus and improve financial flexibility, particularly ahead of the anticipated separation of its Topgolf division.
“We believe that Anta Sports will continue to uphold the integrity and reputation of the Jack Wolfskin brand,” said Chip Brewer, President and CEO of Topgolf Callaway Brands. He also acknowledged the contributions of the Jack Wolfskin team in preparing the business for its next phase.
Anta Sports sees Jack Wolfskin as a strong addition to its expanding global portfolio. However, most of its outdoor brands are organized under the Finnish Amer Sports umbrella. The acquisition reflects the growing trend of Asian companies investing in established Western brands to strengthen their global positioning.
A version of this story first appeared in our sister publication The Outdoor Industry Compass.
